Head of Retail Marketing

Cameo is delighted to be recruiting for a Head of Retail Marketing to join a highly successful and well-established business.

This is a fantastic opportunity for an experienced marketing leader to shape and deliver a best-in-class retail marketing strategy across a multi-channel environment.

This is a full time position, for a 12 month fixed term contract (maternity cover), based in Banbury (hybrid working).

As Head of Retail Marketing, you will lead the development and delivery of the UK retail marketing strategy, translating category plans into impactful, customer-focused campaigns across the full consumer journey.

You'll work closely with senior stakeholders across sales, product, and leadership teams, while managing agency relationships and overseeing the execution of campaigns across digital, social, PR, and in-store channels.

This is a strategic and hands-on leadership role, with responsibility for team management, budget ownership, and driving performance through insight-led marketing.

As Head of Retail Marketing, you will be responsible for:

• Developing and delivering 1, 3 and 5-year marketing and category strategies


• Leading multi-channel campaigns across retail, digital, PR, and social


• Owning and managing the marketing budget and planning process


• Building strong relationships with agencies, retail partners, and internal stakeholders


• Leading, coaching and developing a high-performing marketing team


• Analysing performance data and optimising campaign effectiveness


• Ensuring brand consistency across all customer touchpoints

As Head of Retail Marketing, you must be/have:

• Proven experience in a senior marketing role within a B2C / retail environment


• Strong background in brand strategy and multi-channel campaign delivery


• Experience managing agencies and large-scale marketing budgets


• A confident leader with experience developing and motivating teams


• Commercially aware, data-driven, and strategically focused


• Excellent stakeholder management and communication skills

What's in it for you?

Salary: £60,000-£67,500 DOE, 26 days holiday, holiday purchase scheme, employee discounts, company profit share, pension, life insurance, company sick pay and much more!

If you're a driven and experienced marketing leader looking for your next challenge, Hannah would love to hear from you.