Sales Director - Established F&B Business - England - Up to £120,000 plus bonus and car allowance

This client is a leading business covering both Food and Beverage with a strong national reach.

The business has a strong product range, fantastic company ethos and excellent growth trajectory for the next few years.

As the Sales Director you will be responsible for driving growth across the Out-of-home and Foodservice channels, with direct responsibility for commercial P&L, team leadership, product launching and growth in the sector.

The ideal candidate will have a background working at a senior level within the FMCG space, covering OOH and Foodservice accounts at a Head Office level.

What You’ll Get

• Competitive salary, bonus and car allowance
• Fun, dynamic and supportive working culture
• Chance to shape and lead the full channel
• Healthcare, pension and additional holiday allowances

Sales Director role includes:

• Lead and execute the commercial strategy across the Foodservice and Out of Home sectors
• Identify, target and win new business with key operators, groups, and hospitality accounts
• Manage and expand relationships with wholesalers, distributors, and key route to market partners.
• Oversee national and regional account relationships, ensuring high levels of engagement and performance
• Manage relationships with sales agencies to deliver on KPI’s and ensure brand advocacy.
• Line manage a team of BDMs, setting clear goals, supporting development, and driving results
• Collaborate with marketing, operations, and brand teams to create compelling campaigns and customer offers
• Own forecasting, pricing strategy, promotional planning, and margin management for your channel
• Monitor trends and competitor activity to inform decision making and maintain competitive advantage

The ideal Sales Director candidate:

• Proven experience in a commercial, sales, or account management leadership role within the FMCG industry (Foodservice and OOH is essential)
• Strong network across the Foodservice and Out of Home sectors
• Track record of successfully managing and developing high-performing sales teams
• Solid understanding of route to market structures and wholesale operations
• Commercially astute with excellent negotiation and relationship-building skills
• Ambitious, self-motivated and target-driven, with strong leadership presence
• Based in London and able to travel regularly for meetings and trade engagement

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

COREcruitment are experts in recruiting for Hospitality, Catering, Leisure, Retail, FM, Property and Construction sectors.

We currently have over 1350 live roles across the UK, Middle East, Europe, Africa, North & Central America and South East Asia.
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