JOB DESCRIPTION



Job Title: Brand Marketing & Integration Manager- Pro-focus




Location
Vernon Hills, IL




Department: Rust-Oleum US Marketing




SUMMARY STATEMENT:



Manages the development and execution of Rust-Oleum's pro-focused and industrial brand and marketing strategies across assigned product platforms, supporting growth within professional, trade, and channel-driven environments.

Translates pro customer, competitive, and category insights into compelling brand narratives, messaging frameworks, and campaign strategies that connect product strategy to marketing activation.

Develops creative briefs and partners with internal teams and external agencies to bring big ideas to market, ensuring integration across pro and multi-channel touchpoints and alignment with brand positioning.

Owns the end-to-end campaign workflow, driving cross-functional collaboration with Product, Sales, and Marketing to deliver on-time, on-budget, and on-brand execution in support of commercial and category objectives.



JOB RESPONSIBILTIES:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
  


• 7-10 years of progressive marketing experience, with a strong background with industrial, B2B, or trade-driven environments and audiences, including expertise in brand strategy, go-to-market planning, and integrated campaign development.
  


• Demonstrated understanding of product commercialization and launch planning for professional audiences, including contractors, installers, dealers, distributors, or other skilled trade or enterprise customers.
  


• Experience partnering cross-functionally with Product, Sales, Trade and Marketing teams to align commercial objectives with marketing strategies across direct, distributor, and trade channels.
  


• Strong background developing brand narratives, positioning frameworks, creative briefs, and campaign plans that connect customer insights, category needs, and real-world jobsite or professional use cases.
  


• Excellent project management and prioritization skills, with the ability to lead multiple campaigns, launches, and workstreams simultaneously in a fast-paced, matrixed environment.
  


• Strong analytical and strategic thinking skills, with experience leveraging performance data, customer feedback, and market insights to optimize campaign effectiveness and support business growth.
  


• Effective communicator and influencer, capable of aligning diverse stakeholders, building credibility with marketing, product and sales; fostering trust across functional and regional partners.
  


• Experience managing creative partners to deliver integrated, results-driven marketing programs that support professional channel needs.
  


• Ability to advise team members on meeting timelines, resolving executional or technical challenges, and adapting plans to evolving business needs.
  


• Skilled at collaborating with customers, channel partners, and internal peers on initiatives that impact multiple departments and drive shared business outcomes.
  


• Experience supporting or executing business planning, budget management, forecasting, and organizational priorities aligned to commercial and growth objectives.