JOB DESCRIPTION



Title: Director of Strategic Markets and Concrete Protection



Summary:



The Director of Strategic Markets and Concrete Protection is a senior individual contributor responsible for identifying, developing, and executing growth strategies across multiple market segments.

This role bridges business development and marketing to advance Carboline's penetration within targeted markets through specification development, strategic positioning, and product collaboration.

Working cross-functionally with Sales Directors, Engineering Sales, Marketing, and RD&I, this role serves as a subject matter expert and market champion for assigned segments.

This position reports to the Vice President of Sales.



Minimum Requirements:

• Bachelor's degree in Business, Marketing, or a technical discipline preferred; equivalent experience will be considered
  


• Minimum of 10-15 years of progressive experience in the protective coatings or related specialty chemical industry
  


• At least 5 years of experience in a Market Manager or equivalent role
  


• Proven experience developing and executing strategies across multiple markets or market segments
  


• Valid driver's license required
  

• This position requires minimal physical exertion but involves extended computer usage (up to 8 hours per day)
  


• Occasional lifting of up to 50 lbs.
  
  may be required.
  


• The role includes occasional exposure to various chemicals.
  


• Significant travel by car and air is required (approximately 60-75%), including overnight travel.
  

• Own and monitor P&L performance for assigned markets; understand and support corporate and individual budgeted sales and margin objectives
  


• Develop and execute go-to-market strategies across multiple assigned market segments to drive revenue growth, volume, and profitability
  


• Lead multi-market strategic planning by identifying opportunities, competitive threats, and market entry points across assigned segments
  


• Build and maintain specification positions with key engineers, owners, and specification consultants; develop and manage specifications for targeted engineering and owner accounts
  


• Collaborate with RD&I and Product Line Management to identify new product requirements based on market trends, competitive gaps, and customer needs; provide actionable input to guide product development priorities
  


• Partner with Marketing to develop promotional materials, sales tools, and other market-facing resources for assigned segments
  


• Work closely with Sales leadership to develop and recommend pricing strategies informed by competitive analysis, market intelligence, and segment-specific dynamics
  


• Align business development efforts with field execution by engaging Sales Directors, Engineering Sales, and Technical Sales teams; participate in joint sales calls on key accounts and projects as needed
  


• Define inventory priorities for designated market segments in partnership with the SIOP team
  


• Establish customer service levels in collaboration with the Customer Service team
  


• Represent Carboline as a thought leader within assigned markets through participation in industry conferences, trade shows, technical publications, and speaking engagements
  


• Maintain accurate and comprehensive CRM records to track customer interactions, sales pipelines, project opportunities, and market intelligence
  


• Analyze competitive positions and market trends; translate insights into clear, actionable strategic recommendations for leadership
  


• Champion the Company's safety and quality programs.