Senior CRM and Loyalty Manager

London

£85,000–£90,000

A rare opportunity to build a loyalty ecosystem from the ground up.

We are partnering with a highly recognisable, mission-led consumer brand undergoing an exciting transformation phase and seeking a CRM and Loyalty Manager to help shape the future of customer engagement.

Working closely with an experienced brand strategist and senior leadership team, this role offers the opportunity to design and build a modern CRM and loyalty function from scratch, creating meaningful, long-term customer relationships across digital, in-store, and emerging technology platforms.

This is not a traditional retention marketing role.

The business is looking for someone who can combine strategic thinking with hands on execution to create top class customer experience and loyalty proposition.

The role:

• Build the CRM and loyalty infrastructure from the ground up
• Develop customer segmentation, lifecycle journeys, and engagement strategy
• Help shape a next generation loyalty proposition focused on customer value and long term engagement
• Work cross functionally with creative, operations, product, and technology stakeholders
• Manage relationships with external technology partners and ordering platforms
• Support the integration of customer data across app, kiosk, and digital ordering environments
• Bring a structured, hypothesis-led approach to testing and customer growth initiatives
• Contribute creatively to customer communications and content development

Experience:

• Strong experience in CRM, loyalty, lifecycle marketing, or customer growth
• Comfortable creating systems, processes, and strategy in a fast evolving environment.
• A balance of strategic capability and hands on delivery
• Experience working independently within lean or scaling businesses
• A data informed, test and learn mindset
• Strong collaboration and stakeholder management skills
• Creative sensibility alongside technical understanding