Head of Customer Marketing & Digital

The Company

Our client is a purpose-driven investment organisation with a genuine commitment to delivering meaningful outcomes for their members and clients.

With a focus on long-term value, innovation and sustainable growth, they combine commercial rigour with a deeply held sense of purpose.

Their collaborative, people-first culture makes them a compelling destination for professionals who want their work to truly matter.

The Opportunity

An exciting leadership opportunity has emerged for a Head of Customer Marketing and Digital to take ownership of the direct channel strategy and drive profitable growth.

This is a senior, high-impact role that sits at the intersection of digital marketing, product development, data strategy, and team leadership.

If you thrive in environments where commercial accountability meets a purpose-driven mission, this role is for you.

Key Accountabilities

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  Lead the development and execution of a direct customer acquisition strategy, including audience segmentation, key messaging, digital sales planning and media performance optimisation across the full marketing funnel

  
  


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  Own the customer management strategy, driving retention and engagement initiatives, improving customer satisfaction metrics, and overseeing the transition to new platforms and communication tools

  
  


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  Manage the digital product team to design and deliver a forward-looking roadmap for web, app and portal, encompassing user experience, feature prioritisation, sprint development and CMS delivery

  
  


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  Shape the organisation's marketing data and technology strategy, including first-party data activation, media attribution, marketing automation and future-proofing for a cookie-less environment

  
  


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  Drive financial accountability across the direct channel by managing the marketing budget, forecasting direct flows, and developing meaningful performance metrics that demonstrate ROI

  
  


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  Lead and inspire the consumer marketing and digital product teams, fostering a high-performance culture through coaching, clear KPI alignment and regular performance reviews

  
  

Ideal Experience

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  Demonstrated background in digital marketing and digital product management at a senior level, with a track record of building and executing integrated strategies that deliver acquisition, engagement and revenue growth

  
  


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  Deep expertise across performance marketing, marketing automation, digital product management and analytics, with hands-on experience using modern technology and content platforms

  
  


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  Proven ability to work with data teams to build first-party data capability, leverage segmentation modelling and translate insights into impactful marketing activity

  
  


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  Experience leading and developing high-performing teams in a complex, regulated environment, with strong stakeholder management and the ability to balance strategic thinking with operational delivery

  
  


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  A working knowledge of human-centred design, agile methodologies and the regulatory landscape relevant to wealth management or financial services

  
  

Why Apply

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  Step into a senior leadership role with real commercial ownership and the opportunity to shape the direct channel strategy of a genuinely purpose-led organisation

  
  


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  Work in a collaborative, values-driven culture that encourages innovation, curiosity and authentic contribution at every level

  
  


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  Join a business where strong commercial ambition is matched by a genuine commitment to doing right by its members and clients

  
  

Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.

Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.

We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.

At Parity, we believe in people, not just data.

Every application is reviewed by a real person, ensuring your experience and individuality are genuinely valued throughout the recruitment process.

To have a confidential chat, please contact Vanessa Lalani at vlalani@parityconsulting.com.au or apply here.