JOB DESCRIPTION



Job Title: Manager, Social & Creator Marketing


Location: Vernon Hills, IL


Department: Marketing, Star Brands Group


Reports To: Head of Brand Marketing, Star Brands Group



Star Brands Group is building a category-defining, digital-first portfolio of home care brands led by The Pink Stuff-one of the most recognized and fastest-growing cleaning brands globally-supported by a highly engaged and rapidly expanding social community.


We are seeking a Manager, Social & Creator Marketing to lead the execution and scaling of brand-owned social channels in the US, creator partnerships, and affiliate marketing programs.

This role is critical to driving growth through culturally relevant storytelling, performance-driven social commerce, and a disciplined, data-led creator ecosystem.

The position reports to the Global Head of The Pink Stuff Brand.


This role owns the end-to-end development of creator-led brand storytelling and affiliate programs, building a scalable and repeatable engine that drives brand relevance, trial, and conversion.

A strong passion for social media, creator culture, and emerging digital trends is essential.

The ideal candidate is highly active on social platforms and brings a deep understanding of what drives consumer engagement, cultural relevance, and measurable commercial impact.



Key Responsibilities




Social & Content Strategy



- Manage and scale brand-owned social channels, with a focus on TikTok and Meta


- Own and execute the content calendar across trend-based, product, and conversion-driven content


- Identify and act on emerging trends, viral moments, and cultural opportunities in real time


- Create and publish content aligned with platform best practices and audience behaviors


- Partner with Brand and Creative teams to ensure consistency in voice, tone, and visual identity



Creator & Influencer Partnerships



- Build and manage a tiered creator ecosystem (UGC, mid-tier, top-tier partnerships)


- Lead outreach, negotiation, contracting, and ongoing relationship management


- Establish a structured, tiered approach to the creator network, aligning roles, KPIs, and expectations across partners


- Develop long-term partnerships with high-value creators and brand ambassadors


- Oversee product seeding, campaign activation, and ongoing content output



Affiliate Marketing & Social Commerce



- Own the affiliate program end-to-end-strategy, structure, execution, and optimization


- Define partner segmentation, commission structures, and incentive models


- Manage affiliate platforms (e.g., TikTok Shop, Impact, AWIN, PartnerStack)


- Drive onboarding, activation, and ongoing engagement of affiliates and creators


- Optimize program performance to maximize revenue, conversion, and ROI



Performance Management & Optimization



- Track and analyze key metrics: engagement, reach, CTR, conversion, ROI, and creator-level performance


- Continuously test content formats, messaging, deal structures, and amplification strategies


- Translate insights into clear actions to scale high-performing content and partnerships


- Support paid amplification strategies in partnership with demand generation teams



Cross-Functional Leadership



- Partner with Brand, eCommerce, Sales, and Demand Generation teams


- Align programs with launches, promotions, and retail priorities


- Support integrated go-to-market plans



Program & Process Development



- Build scalable systems for creator sourcing, onboarding, briefing, and tracking


- Establish best practices for content and affiliate program execution


- Identify and implement tools and AI solutions to streamline workflows



Qualifications



- Bachelor's degree in Marketing, Business, or related field


- 5-8+ years experience in digital marketing, social, influencer, or affiliate marketing


- Proven success building brands on TikTok and Meta


- Strong understanding of social commerce and affiliate models


- Strong analytical and data-driven decision-making capabilities


- Experience managing creator partnerships end-to-end


- Highly organized with strong communication skills


- Entrepreneurial mindset and ability to move quickly



Success Metrics



- Growth in followers, engagement, and reach


- Creator campaign performance and content output


- Affiliate-driven revenue and ROI


- Conversion and sales from social commerce initiatives



Why This Role Matters



This role supports Star Brands' ambition to build a digital-first growth engine, leveraging creator partnerships and social commerce to drive brand growth at scale.


Salary Target Range: $95,000 - $120,000, bonus eligible


From big benefits to small, we take care of our associates! After 30 days of employment, you will be eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, EAP, stock purchases and vacation/sick days/parental leave.

We also offer a 401(k) plan after three months of employment.

Associates are vested in the RPM Pension plan after completing five years of service.

Rust-Oleum offers 9 paid holidays and one floating holiday per year.

You are also eligible to earn three weeks of vacation on an annualized basis.


Rust-Oleum/Star Brands is an equal opportunity employer.

Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected class.
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