JOB DESCRIPTION



Tremco Construction Products Group (CPG), part of RPM International Inc., unites industry-leading building envelope solutions manufacturers, service providers and trusted brands-including Tremco, Nudura, Dryvit, Willseal, Weatherproofing Technologies, Inc.

and Weatherproofing Technologies Canada-to deliver comprehensive, integrated building systems.

With operations spanning North America, Europe, Asia-Pacific, India and Latin America, Tremco CPG has a global presence supported by regional businesses and distributors who understand local market needs for commercial, industrial and residential construction and restoration projects.


GENERAL PURPOSE OF THE JOB:


The Email Marketing Specialist will play a pivotal role in the success of Tremco Construction Products Group's email marketing initiatives.

This specialist will be responsible for developing and executing email campaigns using HubSpot's marketing automation software for Tremco CPG's major brands.

They will drive engagement and conversions by creating compelling content, managing and segmenting subscriber lists, and utilizing performance data to optimize email strategies.

Collaboration with internal stakeholders will be essential to ensure alignment and effectiveness in delivering consistent, high-quality emails to internal and external audiences.


ESSENTIAL DUTIES AND RESPONSIBILITIES:

• 
  Email Campaign Management:
  • Plan, coordinate, and execute monthly regular email campaigns for both internal and external audiences, ensuring on-time delivery, clear messaging, and alignment with brand guidelines.
  • Manage ad hoc email requests, including campaigns for training sessions, drip campaigns, events, and other one-time initiatives.
• 
  HubSpot Platform Maintenance and Optimization:
  • Conduct quarterly HubSpot audits and clean-ups, including maintaining and organizing lists, forms, workflows, media files, and related assets.
  • Implement updates and adjustments to ensure database cleanliness and platform efficiency.
  • Work with the Marketing Automation Specialist to implement new HubSpot features that become available.
• 
  Content and Asset Creation:
  • Develop and create emails, forms, CTAs, and workflows in HubSpot, addressing specific requests from the Marketing Automation Specialist and other collaborators.
  • Employ creative and strategic skills to write engaging email copy and design templates that resonate with the target audience.
• 
  Personalization and Testing:
  • Utilize HubSpot's personalization tools to tailor email messaging to segmented audiences for optimal engagement.
  • Conduct A/B testing to measure effectiveness of subject lines, design, content layout, and CTAs to drive continuous improvement.
• 
  Analysis and Reporting:
  • Monitor email performance metrics, identify trends, and provide actionable insights to refine campaign strategies.
  • Collaborate with the Marketing Automation Specialist to ensure seamless integration of email analytics into broader reporting initiatives.
• 
  Cross-Functional Collaboration:
  • Partner with internal teams and stakeholders to gather content, approvals, and input for email communications.
  • Maintain clear communication and ensure all email campaigns reflect organizational goals and brand standards.

• Four-year degree in Marketing or a related field

• Minimum of 1 year experience in email marketing with a proven track record of managing email sends that yield effective results required; 2-3 years experience preferred.
• Proficiency in HubSpot marketing automation software with hands-on experience in email campaign creation, list segmentations, and workflow management.
• Understanding of email marketing strategy and best practices related to engagement and conversion.

• HubSpot Inbound Marketing, Marketing Software and other related HubSpot certifications preferred

• Excellent creative writer with ability to make technical content understandable and engaging to a variety of audience types to boost conversions
• Exceptional attention to detail for polished email communications
• Strong collaboration skills with the ability to work effectively across teams and gather content and feedback to ensure email campaign success