JOB DESCRIPTION



Job Summary



Modern Recreational Technologies® is seeking an experienced Product Manager to lead commercial execution across the Aquatics & Parks business segment, including the Ramuc®, Tuff Coat® and Woolsey® brands.


Reporting to the Vice President of Commercial Innovation, this role serves as the primary commercial owner for the Aquatics & Parks portfolio and translates enterprise strategy into segment-level execution.

The Product Manager will lead product/brand management, pricing, product roadmaps, commercialization, product launches, trade show execution, forecasting support, sales enablement, and the annual marketing calendar.


The successful candidate will work closely with Sales, RD&I, Operations, Finance, Digital Commerce, Content, and other cross-functional partners to ensure products are developed around meaningful customer and market needs, launched with speed and discipline, and supported throughout their lifecycle.


This is a high-impact, self-directed leadership position requiring strong business judgment, product management expertise, commercial acumen, and the ability to establish priorities and accountability across complex cross-functional initiatives.



Principle Duties and Responsibilities

• Serve as the commercial leader and primary owner of execution for the Aquatics & Parks segment, aligned with the strategy established by the Vice President of Commercial Innovation.


• Own product management across the Aquatics & Parks portfolio, including lifecycle management, portfolio health, positioning, and identification of opportunities, gaps, and risks.


• Lead brand management and execution, ensuring consistent positioning, messaging, visual identity, and customer experience across channels.


• Develop and maintain product pricing strategies with Finance and Sales, including competitive benchmarking, margin considerations, channel dynamics, and annual price planning.


• Develop and maintain product roadmaps based on customer needs, market intelligence, competitive activity, business priorities, and long-term portfolio strategy.


• Lead commercialization and go-to-market execution for new and existing products, ensuring cross-functional readiness across RD&I, Operations, Sales, Digital Commerce, and Content.


• Manage product launches from commercial approval through market introduction, including positioning, pricing, packaging, forecasting, training, collateral, digital readiness, and launch measurement.


• Develop and maintain competitive intelligence and customer insights to support product, pricing, brand, and portfolio decisions.


• Support demand forecasting and annual planning with market, product, launch, promotional, and customer insights.


• Lead SKU rationalization and portfolio optimization to improve focus, operational efficiency, profitability, and customer experience.


• Own commercial requirements for packaging, labeling, product literature, catalogs, sales collateral, technical support materials, and other customer-facing assets.


• Develop and manage the annual Aquatics & Parks marketing calendar, coordinating launches, campaigns, promotions, customer communications, digital initiatives, and industry events.


• Own trade show and event management, including objectives, product focus, messaging, booth requirements, staffing coordination, lead strategy, budgets, and post-event follow-up.


• Work directly with RD&I and laboratory resources to communicate market requirements, prioritize development needs, provide commercial input, and support timely commercialization.


• Develop and coordinate product and commercial training for Sales, distributors, customers, applicators, and other stakeholders.


• Lead sales enablement by ensuring Sales has clear positioning, competitive tools, product knowledge, collateral, launch support, and customer-facing resources.


• Partner with the Digital Commerce Manager to optimize Aquatics & Parks products across company websites, marketplaces, and other digital channels.


• Partner with the Content Manager on product, brand, social, video, photography, PR, email, and campaign content aligned with segment priorities.


• Monitor performance of launches, brands, pricing initiatives, campaigns, trade shows, and portfolio actions and recommend corrective actions and future priorities.


• Manage assigned commercial budgets and external resources with an emphasis on measurable return, speed, and efficient use of company resources.

• 5+ years of progressive experience in product management, brand management, commercial marketing, or a related commercial function.


• Bachelor's degree in Marketing, Business, Chemistry, Engineering, or a related field; advanced degree preferred.

• Experience in coatings, chemicals, aquatics, parks and recreation, coatings, recreational surfaces, industrial products, or a comparable technical market.


• Demonstrated experience with product portfolio management, pricing, commercialization, and new product launches.


• Strong financial and analytical skills with the ability to evaluate pricing, margin, forecasts, and commercial performance.


• Strong oral and written communication skills.


• Excellent organizational and project management skills.


• Experience leading cross-functional teams and complex initiatives.


• Ability to work effectively with RD&I, Sales, Operations, Finance, and technical teams.


• Proficient in Microsoft Word, Excel, PowerPoint, CRM systems, and business analytics tools.

• Proven leadership experience in product management, commercial marketing, brand management, or a related commercial function, preferably within coatings, chemicals, aquatics, recreational surfaces, coatings, or industrial products.


• Strong commercial acumen with demonstrated experience managing product portfolios, pricing, product launches, and go-to-market initiatives.


• Ability to translate customer, competitive, and market insights into actionable product and commercial strategies.


• Highly organized, accountable, and comfortable leading cross-functional initiatives.