Wholesale & Convenience Lead – Category Leading Drinks Business – London – up to £70,000

My client is one of the leading brands within their category which has become one of the most competitive and exciting areas of the drinks business in the last 5 years.

This role presents a fantastic opportunity to lead, drive and manage the wholesale and convenience channels for the brand.

These are super important areas for the business and will focus on volume with wholesale and visibility with convenience.

You’ll take ownership of major national accounts, lead a field sales team and drive the next stage of growth within a dynamic and trending business.

The right candidate will lead big commercial negotiations and set the plan for the team.

The sky is the limit with the potential for the right person in this role.

This role requires the person to be in the office 5 days a week in Shoreditch.

What the Role Offers:

• Competitive salary and stock options.
• The opportunity to take ownership of a key commercial channel within an ambitious and rapidly growing drinks brand.
• Future growth opportunities.
• Category leading brand.
• Beautiful Shoreditch office

Key Wholesale and Convenience Lead Responsibilities

• 5+ years in relevant FMCG sales roles, including direct ownership of key wholesale accounts – hot beverages would be especially appealing.
• Manage and develop relationships with major national wholesalers, driving distribution, sales, visibility and long-term account growth.
• Negotiate trading terms, build joint business plans and optimise promotional activity to maximise revenue and profitability.
• Lead, coach and develop the convenience field sales team, setting KPIs and mentoring future stars.
• Take ownership of the channel P&L, managing budgets, trade spend, forecasting and promotional return on investment.
• Work cross-functionally to deliver impactful activations, successful product launches and improved availability across wholesale and convenience.
• A varied, hands-on role combining strategic account management, team development and new business opportunities.

Key Wholesale and Convenience Lead qualities:

• 5+ years in relevant FMCG sales roles, including direct ownership of key wholesale accounts – hot beverages would be especially appealing.
• Strong experience across convenience, symbol groups or wholesale-led field sales.
• A confident people leader with experience managing, coaching and developing team member.
• Commercially astute, with a strong understanding of P&L management, trade terms, promotional investment and negotiations.
• A proactive, hands-on individual who thrives in a fast-paced environment and enjoys building relationships, developing strategy and delivering results.
• An understanding of the landscape and competitors within the sector.

If you are interested in having a chat about this role, please forward updated CV’s to Rupert at COREcruitment or call 0207 790 2666.