Sales Director

London Based

Multi-Site Hospitality & Leisure Business

£75,000-£80,000

We’re working with a well established, high volume hospitality and leisure business that is looking for an ambitious and energetic Sales Director to take its events offering to the next level.

This is a fantastic opportunity for someone who loves a challenge, thrives in a fast-paced environment and knows how to create experiences that get people talking, drive footfall and ultimately deliver revenue.

We’re not looking for someone to simply manage an events calendar.

We want someone who can create a buzz, think outside the box and give customers a genuine reason to visit.

The role:

You will be responsible for developing and delivering an exciting, commercially focused events and experiences strategy across a portfolio of high volume venues, with a particular focus on London and Manchester.

Working closely with regional sales and events teams, you will identify opportunities to maximise venue spaces, build relationships with external partners and create standout experiences that attract new audiences.

A key part of the role will involve developing large-scale, flagship events that can be successfully rolled out across multiple venues.

Key responsibilities:

• Creating innovative events and experiences that drive footfall, increase sales and generate excitement
• Developing commercially successful concepts for large capacity, high volume venues
• Leading and inspiring established regional sales and events teams
• Building strong relationships with third-party partners, brands and event organisers
• Identifying new revenue opportunities through partnerships, activations and experiences
• Delivering regular flagship events and adapting successful concepts across the wider business
• Working collaboratively with senior leadership and marketing teams to bring the brand to life through memorable customer experiences

Experience:

• Strong experience in events, experiential hospitality, large-scale venues or high volume entertainment environments
• A proven track record of creating and delivering commercially successful events
• Experience managing and motivating sales and events teams
• The ability to spot opportunities, develop partnerships and turn creative ideas into revenue
• A proactive, entrepreneurial approach and the confidence to challenge traditional thinking
• Resilience, determination and the ability to thrive in a challenging, fast moving market
• A genuine passion for hospitality, entertainment and creating unforgettable customer experiences