Location: Brussels

Salary: Negotiable

Languages: French and English

I am seeking an experienced, commercially driven Senior General Manager to lead a high-volume hotel in Brussels.

This is a senior leadership role for an accomplished hotelier with strong operational depth, financial accountability, and the ability to manage complex stakeholder relationships.

You will lead the full hotel operation, driving commercial performance, guest experience, service quality, team engagement, and profitability across a multi-outlet environment.

Role Overview

As Senior General Manager, you will have full responsibility for the hotel’s operational and commercial performance, including rooms, food and beverage, events, guest experience, finance, people, and stakeholder relationships.

You will lead a large, multicultural team and work closely with ownership, corporate leadership, and local partners to deliver sustainable growth and long-term asset value.

The successful candidate will bring at least 15+ years of hospitality leadership experience, including substantial General Manager experience in high-volume, complex, multi-outlet environments.

You will be comfortable being visible on the floor, making decisive operational decisions, and balancing guest experience, team wellbeing, commercial performance, and owner expectations.

Key Responsibilities

Operational Leadership

• Provide overall leadership for all hotel departments, including Rooms, Front Office, Housekeeping, Food & Beverage, Events, Engineering, Finance, HR, Security, and support functions.
• Ensure consistent delivery of service standards, brand standards, quality expectations, and guest-experience objectives.
• Conduct regular property inspections and address service, staffing, safety, maintenance, and quality issues promptly.
• Lead a high-volume operation with confidence, maintaining calm, visible, and decisive leadership during peak periods, events, and challenging operational situations.
• Ensure operational readiness across all outlets, meeting spaces, guest areas, and support functions.
• Drive continuous improvement in productivity, efficiency, standards, and guest satisfaction.

Financial and Commercial Performance

• Hold full P&L accountability, including revenue, profitability, cost control, labour productivity, and operating performance.
• Own the annual budget, monthly forecasts, reforecasts, and capital-expenditure planning.
• Work with Revenue Management, Sales, Marketing, and Finance to optimise occupancy, ADR, RevPAR, F&B revenue, event revenue, and profitability.
• Identify commercial opportunities, develop partnerships, and strengthen revenue generation across rooms, F&B, meetings, events, and ancillary services.
• Monitor financial performance, departmental costs, productivity, and margin performance, taking timely corrective action where required.
• Balance commercial opportunity with brand standards, guest experience, and long-term asset value.

Food & Beverage and Events

• Lead and develop a complex, multi-outlet F&B operation, including restaurants, bars, banqueting, events, room service, and ancillary revenue streams.
• Work with F&B leadership to develop concepts, menus, service standards, programming, and commercial opportunities.
• Support high-profile events, private dining, conferences, and large-scale banqueting activity.
• Ensure consistent food quality, service delivery, hygiene, safety, and guest satisfaction across all outlets.
• Develop partnerships and local programming that strengthen the hotel’s positioning and revenue performance.

People and Culture

• Lead, recruit, develop, and retain a high-performing, multicultural leadership team and workforce.
• Build a culture of accountability, service excellence, collaboration, and continuous improvement.
• Set clear departmental KPIs, conduct performance reviews, and hold department heads accountable for delivery.
• Support talent development, succession planning, employee engagement, and leadership capability.
• Work closely with HR to maintain a positive employee experience, manage employee-relations matters, and ensure fair and respectful leadership practice.

Stakeholder and Owner Relations

• Act as the primary representative of the hotel to owners, investors, asset managers, corporate leadership, and external partners.
• Provide transparent performance reporting, including financial, guest-experience, commercial, and operational insights.
• Manage CAPEX priorities, asset-improvement plans, and long-term investment decisions in partnership with ownership.
• Build strong relationships with local authorities, suppliers, business partners, community organisations, and key market stakeholders.
• Balance owner interests, brand standards, guest expectations, and operational realities to create sustainable value.

Compliance and Risk

• Ensure full compliance with Belgian and EU legal, regulatory, licensing, health-and-safety, food-safety, insurance, data-protection, and employment requirements.
• Maintain robust operational controls, policies, procedures, and audit-readiness standards.
• Lead risk management, crisis response, incident management, and business-continuity planning.
• Ensure the safety and wellbeing of guests, employees, and contractors across the property.

Candidate Profile

Experience

• Minimum 15+ years of hospitality leadership experience.
• Significant experience as a General Manager, Hotel Manager, or senior multi-department leader.
• Proven experience in a high-volume hotel environment with complex, multi-outlet F&B operations.
• Experience managing large teams, ideally 200+ employees.
• Strong background in rooms, F&B, events, commercial performance, and owner or stakeholder relations.
• Experience working with owners, investors, asset managers, corporate leadership, and external partners.
• Track record of delivering financial performance, guest-satisfaction improvement, operational transformation, and team engagement.

Skills and Attributes

• Fluent English and French, both written and spoken.
• Strong commercial and financial acumen, including P&L, budgeting, forecasting, cost control, and revenue optimisation.
• Hands-on leadership style, with a visible presence across the hotel and a willingness to get involved in operational detail.
• Confident decision-maker who remains calm and effective under pressure.
• Strong stakeholder-management and relationship-building skills.
• Excellent communication, coaching, and people-leadership capability.
• Creative and commercially minded, with the ability to develop new concepts, partnerships, and guest experiences.
• Highly organised, detail-oriented, and able to manage multiple priorities simultaneously.
• Energetic, resilient, and passionate about delivering outstanding hospitality.