Head of Digital Sales | Lead Growth and Optimisation
The Company Our client is a well-established, member-focused organisation dedicated to supporting the health and wellbeing of Australians for over 70 years.
As a not-for-profit, their mission is simple - people come first.
Guided by care, trust and purpose, they are proud to deliver exceptional value and meaningful outcomes for their members every day.
The Opportunity An exciting opportunity has come up for a strategic and commercially minded Digital professional to step up into a Head of role - our client is after a Head of Digital Sales with strong B2C experience to join their purpose-led organisation.
Reporting directly to a senior leader, you'll take full ownership of their most important sales channel and online member acquisitions.
Being a smaller organisation with no current direct reports, you will be happy to take on hands on work and be on the tools as well as looking at leading the digital strategy and sales enablement function which involves optimising digital assets (including the website) to improve member acquisition and engagement, working closely across internal teams to drive measurable business outcomes.
Key Accountabilities
Own and optimise the end-to-end digital acquisition funnel - from lead generation through to member conversion.
Develop a roadmap for digital platforms and assets, particularly improving the member join-online journey.
Collaborate with IT and marketing to align digital tools (e.g., Salesforce) with business goals.
Analyse conversion metrics, engagement data and drop-off points to drive measurable improvements.
Champion innovation, automation and data-led insights to improve efficiency and results.
Forecast and report on growth, ROI and acquisition trends to inform strategic decision-making.
Foster a test-and-learn culture through A/B testing, personalisation and analytics-driven experimentation, working collaboratively with the Marketing team and the external Digital agency to drive paid media performance improvements.
Ideal Experience
Demonstrated success in B2C digital acquisition, sales or growth leadership working within a smaller, hands on environment ideal.
Proven track record in conversion optimisation and funnel management.
Experience with CRM systems, digital platforms and automation tools.
Strong technical understanding of website performance and analytics.
Exceptional stakeholder management and communication skills.
Background in health, insurance, financial services or membership-based organisations advantageous
Why Apply
Lead the organisation's largest and most strategic digital sales channel.
Join a values-led, not-for-profit organisation where members come first.
Enjoy flexible working arrangements (2 days in the Parramatta office).
If you're passionate about driving digital growth and want to be a part of a close knit team that's shaping the future of online sales, we'd love to hear from you.
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.
We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
To have a confidential chat, please contact Ai at aiwami@parityconsulting.com.au.
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Type: Permanent Location: Parramatta, Sydney, Australia
Posted: 2025-10-29 23:45:36
The Company
Our client is a leading financial services organisation recognised for its forward-thinking approach, innovative solutions, and commitment to empowering Australians to achieve their financial goals.
With a reputation built on trust, transparency, and collaboration, they continue to pioneer products and technologies that simplify complex financial decisions and enhance customer experience.
Open to both Melbourne and Sydney.
The Opportunity
An exciting opportunity has come up for a Digital Marketing Specialist to join a dynamic and growing team.
This role is ideal for someone passionate about technology, digital content, and data-driven marketing strategies.
You'll play a pivotal role in shaping and delivering digital content, implementing marketing technologies, integrating AI into workflows, and enhancing customer experience through CX and UI/UX design.
This is a fantastic chance to work at the intersection of marketing, data, and technology within a collaborative environment that values innovation and continuous improvement.
Key Accountabilities
Develop, implement, and optimise digital content strategies that drive engagement across multiple channels.
Partner with internal stakeholders to design and execute marketing workflows that integrate AI and automation.
Lead SEO and intent-based search strategies to increase organic visibility and improve search performance.
Collaborate on UI/UX design enhancements to create seamless digital experiences for customers and advisers.
Work cross-functionally with Marketing, IT, and Distribution teams to ensure digital initiatives align with business goals.
Ideal Experience
Proven experience in digital marketing, marketing technology, or a related field.
Strong background in AI integration, UI/UX design, content development, SEO, and intent-based marketing highly regarded
Proficiency in managing multi-channel campaigns, leveraging analytics, and optimising digital journeys.
Excellent communication and collaboration skills, with the ability to translate complex concepts into clear strategies.
Why Apply
Join a forward-thinking organisation driving digital innovation in financial services.
Be part of a collaborative, results-driven team that embraces creativity and new technologies.
Opportunity to make a meaningful impact through transformative marketing initiatives.
Whether you are a sports fanatic, shark diver or part-time antique collector, we celebrate your uniqueness.
Parity Consulting works with clients who embrace diverse and inclusive environments and empower their teams to bring their authentic whole self to work.
We encourage people with different beliefs, abilities, backgrounds and life experiences to contact us.
If this role interests you, please apply and one of our consultants will be in touch for a confidential chat.
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Type: Permanent Location: Sydney CBD, Sydney, Australia
Salary / Rate: AU$95000 - AU$105000 per annum
Posted: 2025-10-29 06:01:43
