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JOB DESCRIPTION
SUMMARY STATEMENT:
The Vice President of Demand Generation and Communications is responsible for developing and executing a comprehensive marketing strategy that drives brand awareness, customer engagement, and business growth.
This role ensures brand consistency and oversees omni-channel marketing strategies.
The ideal candidate will collaborate closely with cross-functional teams to deliver results aligned with business objectives.
Additionally, they will manage the marketing budget to deliver an optimal return on marketing investments, as well as manage the work efforts of managers/individual contributors with responsibility for hiring, firing, performance appraisals, and pay reviews.
JOB RESPONSIBILTIES:
Brand Strategy and Development:Develop and lead all brand and demand generation marketing activities, building an enterprise marketing program aligned with organizational growth strategies.Strengthen market leadership in B2C and B2B segments.
Integrated Marketing Leadership:Lead the planning and execution of marketing campaigns across multiple channels, monitor performance, analyze data, make necessary adjustments to optimize results, develop and manage campaign budgets, and measure the effectiveness of campaigns' return on investment.
Public Relations (PR):Develop and evolve a comprehensive brand positioning strategy; recommend, implement, and manage brand identity, brand architecture, and naming systems across the services portfolio.
Ensure brand consistency in messaging, tone of voice, and visual elements.
Communications:Oversee the creation, development, and implementation of integrated marketing communications programs to drive brand awareness, reputation, preference, customer acquisition, retention, and engagement, including promotional campaigns, marketing events, and digital marketing.
Digital Transformation: Drive digital and performance marketing strategies including SEO, e-mail marketing, automated marketing, social media, web optimization and user-experience.
Other duties as assigned
QUALFICATIONS:
Bachelor's degree in marketing, communications, business, or a related field (master's degree preferred).
15+ years of proven experience in demand generation, communications, marketing, or related roles and five years of management responsibility.
Strong understanding of marketing platforms (e.g., Brand Watch, Marketo, Pardot).
Proficiency in digital marketing channels and tactics, including email marketing, social media advertising, content marketing, SEO, and PPC.
Excellent analytical skills with the ability to interpret data, draw insights, and make insight-driven decisions.
Creative thinker with a passion for problem-solving and driving results.
Exceptional communication and collaboration skills, with the ability to work effectively across teams and influence stakeholders at all levels.
Detail-oriented with strong project management skills to manage multiple priorities in a fast-paced environment.
Experience in overall control of planning, staffing, budgeting, managing expense priorities and recommending and implementing change.
Experience in home improvement is a plus.
Knowledgeable in GTM strategies for new products.
Involvement in innovation and product marketing.
SKILLS AND COMPETENCIES:
Strategic thinking and problem-solving abilities.
Strong analytical skills and proficiency in marketing analytics tools.
Exceptional written and verbal communication skills.
Leadership and team management experience.
Ability to work collaboratively across departments and with external partners.
High level of creativity and attention to detail.
Salary Range: $180,000 - $230,000, bonus eligible
After 30 days of employment, associates are eligible for a benefits package that includes medical, dental, life, disability and business travel insurance, flexible spending accounts, employee assistance programs, stock purchases, and paid time off for vacation, holidays, sick days and parental leave.
Rust-Oleum Corporation also offers a 401(k) plan after three months of employment and a vested pension plan after five years of service.
Rust-Oleum is an equal opportunity employer.
Employment selection and related decisions are made without regard to sex, race, age, disability, religion, national origin, color, or any other protected classApply for this ad Online! ....Read more...
Type: Permanent Location: Vernon Hills, Illinois
Posted: 2025-06-23 23:10:36
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MARKETING MANAGERLEEDS - HYBRID UP TO £55,000 + CAREER PROGRESSION + BENEFITS
THE OPPORTUNITY: A dynamic and growing organisation based in central London is seeking a proactive and experienced Marketing Manager to lead and execute comprehensive marketing strategies.
This role offers a unique opportunity to drive brand awareness, lead generation, and customer acquisition across various channels.KEY RESPONSIBILITIES: Strategy Development: Create and implement B2B marketing strategies aimed at driving lead generation, increasing brand awareness, and generating revenue.
Campaign Management: Design and execute multi-channel marketing campaigns (digital, content marketing, events, etc.) that target key segments in the B2B space.
Content Creation: Oversee the development of high-quality content tailored to B2B audiences, such as white papers, case studies, blogs, and webinars.
Digital Marketing: Manage and optimise SEO strategies, oversee PPC campaigns, and utilise marketing automation tools to enhance lead nurturing and CRM integrations.
Performance Analysis: Track and report on marketing KPIs, providing actionable insights to improve campaign effectiveness and ROI.
Collaboration: Work closely with sales, product development, and event delivery teams to ensure cohesive marketing efforts and alignment with business goals.
THE IDEAL CANDIDATE: Proven experience in B2B marketing, ideally in a commercial setting.
Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot).
Experience in developing and executing digital and traditional marketing campaigns.
Excellent communication and leadership skills, with the ability to work cross-functionally with sales, product, and executive teams.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with marketing automation platforms and CRM systems ?
Get Recruited is acting as an Employment Agency in relation to this vacancy. ....Read more...
Type: Permanent Location: Leeds, England
Start: ASAP
Duration: Perm
Salary / Rate: £45000 - £55000 per annum + Benefits + Progression
Posted: 2025-06-23 10:32:02
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MARKETING MANAGERMANCHESTER - HYBRID UP TO £55,000 + CAREER PROGRESSION + BENEFITS
THE OPPORTUNITY: A dynamic and growing organisation based in central London is seeking a proactive and experienced Marketing Manager to lead and execute comprehensive marketing strategies.
This role offers a unique opportunity to drive brand awareness, lead generation, and customer acquisition across various channels.KEY RESPONSIBILITIES: Strategy Development: Create and implement B2B marketing strategies aimed at driving lead generation, increasing brand awareness, and generating revenue.
Campaign Management: Design and execute multi-channel marketing campaigns (digital, content marketing, events, etc.) that target key segments in the B2B space.
Content Creation: Oversee the development of high-quality content tailored to B2B audiences, such as white papers, case studies, blogs, and webinars.
Digital Marketing: Manage and optimise SEO strategies, oversee PPC campaigns, and utilise marketing automation tools to enhance lead nurturing and CRM integrations.
Performance Analysis: Track and report on marketing KPIs, providing actionable insights to improve campaign effectiveness and ROI.
Collaboration: Work closely with sales, product development, and event delivery teams to ensure cohesive marketing efforts and alignment with business goals.
THE IDEAL CANDIDATE: Proven experience in B2B marketing, ideally in a commercial setting.
Strong knowledge of B2B marketing strategies, channels, and tools (including SEO, SEM, and CRM systems like HubSpot).
Experience in developing and executing digital and traditional marketing campaigns.
Excellent communication and leadership skills, with the ability to work cross-functionally with sales, product, and executive teams.
Strong analytical skills with the ability to translate data into actionable insights.
Experience with marketing automation platforms and CRM systems ?
Get Recruited is acting as an Employment Agency in relation to this vacancy. ....Read more...
Type: Permanent Location: City of London, England
Start: ASAP
Duration: Perm
Salary / Rate: £45000 - £55000 per annum + Benefits + Progression
Posted: 2025-06-23 10:28:28
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An Opportunity Has Arisen for a Marketing Manager with 5 years' experience to join a well-established and evolving business operating across luxury creative services and premium consumer products.
As a Marketing Manager, you will be leading strategic marketing initiatives across two premium lifestyle brands, combining digital growth with brand storytelling.
This full-time hybrid role offers a competitive salary and benefits.
You Will Be Responsible For:
* Shaping and delivering a cohesive marketing strategy across the business
* Identifying growth opportunities across the luxury photography and e-commerce sectors
* Managing and allocating marketing budgets effectively
* Maintaining consistency in tone, visual identity, and brand presence across all touchpoints
* Overseeing the creation of content including photography, copy, video, and social media
* Ensuring all communications reflect the company's values of quality, craftsmanship, and timeless style
* Driving SEO, PPC, email marketing, and paid social campaigns
* Monitoring performance of digital advertising and overseeing agency partnerships
* Leading direct marketing campaigns including brochures, catalogues, and editorial outreach
* Collaborating with event planners, galleries, and aligned luxury brands to expand reach
What We Are Looking For
* Previously worked as a Marketing Manager, Marketing Specialist, Brand manager, Social Media manager, E Commerce Manager, Digital Marketing Manager, Brand Strategist or in a similar role.
* Proven experience of 5 years in marketing,
* Experience working across both digital and traditional platforms
* Knowledge of Shopify, Google Ads, SEO tools, CRM systems, and analytics platforms
* Demonstrated ability to manage marketing budgets and analyse return on investment
* Comfortable with tools like Hotjar, Mailchimp, Canva or Adobe Creative Suite
* Previous work in the luxury sector or creative industries is advantageous
What's on Offer
* Competitive salary
* Hybrid working arrangement
* Company pension scheme
* Staff discounts on premium products
* Free on-site parking
* Regular company events and team engagement
* Convenient transport links
This is a rare opportunity to shape and lead the marketing direction of two premium British lifestyle brands during a defining phase of growth.
Important Information: We endeavour to process your personal data in a fair and transparent manner.
In applying for this role, Additional Resources will be acting in your best interest and may contact you in relation to the role, either by email, phone or text message.
For more information see our Privacy Policy on our website.
It is important you are aware of your individual rights and the provisions the company has put in place to protect your data.
If you would like further information on the policy or GDPR please contact us.
Additional Resources Ltd is an Employment Business and an Employment Agency as defined within The Conduct of Employment Agencies & Employment Businesses Regulations 2003.
....Read more...
Type: Permanent Location: Hungerford, England
Start:
Duration:
Salary / Rate: £40000 Per Annum
Posted: 2025-06-23 10:08:21
