Marketing Director - Central London! Up to £130,000 + Benefits

Marketing Director
Location: London, UK
Salary: Up to £130,000 + Benefits

We are working with a great business based in London who have an exciting opportunity has arisen for a Marketing Director to lead the growth and brand development of a dynamic arcade and entertainment business.

This role is ideal for a strategic and hands-on marketing leader with a passion for immersive experiences and customer engagement.

Key Responsibilities
Strategic Leadership
" Develop and implement a comprehensive marketing strategy to drive brand awareness, footfall, and revenue.
" Lead brand positioning and storytelling, ensuring a strong and consistent presence across all platforms.
" Define customer segmentation and tailor marketing initiatives to target diverse audiences.
Campaign Management & Digital Marketing
" Oversee all digital marketing efforts, including SEO, PPC, paid social, and influencer partnerships.
" Manage and optimise the CRM and email marketing strategy to boost customer engagement and retention.
" Lead the execution of multi-channel advertising campaigns, using data-driven insights to maximise impact.
Partnerships & Events
" Develop strategic partnerships with brands, media, and influencers to enhance brand visibility.
" Oversee the planning and execution of events, promotions, and activations to drive footfall and engagement.
" Collaborate with operations teams to enhance the customer experience through in-venue marketing initiatives.
Data & Performance Analysis
" Use analytics and reporting tools to track campaign performance and drive data-led decision-making.
" Monitor industry trends and competitor activity to keep the brand at the forefront of the entertainment sector.
" Set and manage marketing budgets, ensuring ROI on all initiatives.

Key Requirements
" Experience: Minimum 7+ years in senior marketing roles, within hospitality, entertainment, or leisure.
" Strategic Mindset: Proven track record of developing and executing successful marketing strategies.
" Digital Expertise: Strong understanding of performance marketing, social media, and CRM strategies.
" Creative Vision: Ability to craft compelling brand stories and engaging campaigns.
" Commercial Acumen: Experience managing budgets, driving ROI, and working towards business objectives.
" Leadership Skills: Ability to build, mentor, and inspire a high-performing marketing team.

What's on Offer.
" The opportunity to lead marketing for an innovative, high-growth entertainment business.
" A dynamic and creative work environment with a passionate team.
" Discounts and perks across venues.

If this role aligns with your skills and ambitions, please apply today or send your CV to Sophie@corecruitment.com.