National Account Manager - Route to Market

Global Mixer Brand - £50,000 – London

Fancy working with one of the largest Mixer and RTD brands in the Country?? 

I am very excited to be back working again with this exceptionally exciting Drinks company, operations to a National level.

These guys have a great range of Non Alcoholic and Alcoholic drinks offering with a widely known portfolio and brand.

They offer an excellent sense of autonomous working and progressional opportunities!  

The National Account Manager will be responsible for managing and developing key accounts, ensuring the successful execution of our route to market strategy.

This role involves building strong relationships with distributors, wholesalers, and key retail partners to maximize sales opportunities and brand presence.

The ideal candidate will have a deep understanding of the premium beverage industry and a proven track record in account management and sales.

This role will involve Brand Ambassador work within the On Trade and managing key RTM partners.

National Account Manager responsibilities include:

• Develop and implement strategic plans to drive sales and achieve revenue targets across national accounts.
• Manage and nurture relationships with key accounts, including distributors, wholesalers, and retail partners.
• Identify and pursue new business opportunities to expand our market presence.
• Collaborate with marketing and product development teams to ensure effective promotional strategies and product launches.
• Monitor market trends, competitor activities, and consumer insights to inform business decisions and strategies.
• Provide regular sales reports, forecasts, and performance analysis to senior management.
• Negotiate contracts, pricing, and terms of trade to ensure mutually beneficial agreements.
• Represent the brand at industry events, trade shows, and customer meetings.

The Ideal National Account Manager candidate:

• Proven experience as a Key Account Manager or National Account Manager within the Drinks FMCG experience.
• Strong understanding of the route to market strategies and sales channels, along with the On Trade focus.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to analyse market data and sales performance metrics.
• Self-motivated with a strategic mindset and strong problem-solving abilities.
• Willingness to travel nationally as required.

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

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