Marketing Director

Salary: €100.000 - €120.000 + company perks

Location: Helsinki or Lausanne

Start: ASAP

As a Marketing and Customer Experience Director you are responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and revenue growth in the QSR sector.

This role ensures a seamless customer journey, enhances guest loyalty, and optimizes digital and in-store experiences.

As a director you collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring a strong market presence and operational excellence.

A little about the role:

Marketing Strategy & Brand Management:

• Develop and implement marketing strategies to enhance brand positioning and increase market share.
• Oversee brand identity, ensuring consistency across digital, in-store, and advertising channels.
• Lead omnichannel marketing efforts, including digital, social media, traditional advertising, and promotions.
• Manage public relations, sponsorships, and influencer collaborations to strengthen brand credibility.
• Drive localised marketing campaigns to boost traffic and sales in specific locations.

Customer Experience & Engagement:

• Design and execute customer experience strategies to enhance satisfaction, loyalty, and repeat visits.
• Oversee guest journey mapping to identify pain points and implement improvements across digital and physical touchpoints.
• Leverage data analytics and customer feedback to personalise experiences and drive engagement.
• Implement and manage loyalty programs, mobile apps, and CRM initiatives to increase customer retention.
• Collaborate with operations teams to ensure excellent service delivery and consistent brand experience.

Market Research & Insights:

• Analyse market trends, consumer behaviours, and competitor activities to inform marketing strategies.
• Utilise data analytics to optimise promotions, menu offerings, and pricing strategies.
• Conduct regular customer satisfaction surveys and implement initiatives based on insights.

Digital & Delivery Growth:

• Drive digital transformation initiatives, including online ordering, delivery platforms, and mobile app engagement.
• Develop targeted digital campaigns to optimise sales through third-party delivery partners and direct channels.
• Work closely with IT and operations teams to ensure seamless technology integration for customer convenience.

Stakeholder Collaboration & Leadership:

• Lead and develop the team of marketing and customer experience professionals.
• Work closely with cross-functional teams to ensure brand consistency and operational alignment.
• Present insights and recommendations to the CEO and CFO to drive data-driven business decisions.

Qualifications & Experience:

• Bachelor’s or Master’s degree in Marketing, Business, or a related field.
• 10+ years of experience in marketing, customer experience, or brand management within the QSR sector.
• Proven success in developing and executing high-impact marketing and customer experience strategies.
• Strong analytical skills with experience in data-driven decision-making.
• Expertise in digital marketing, CRM, and loyalty programme management.
• Excellent leadership, communication, and stakeholder management skills.