JOB DESCRIPTION



Shopper Insights Manager



Rust-Oleum is looking for a shopper insights professional to join its Shopper Insights team.

This role is based in Vernon Hills, IL.


The Shopper Insights Manager will play a key support role to the Vice President of Insights & Category Management, providing a comprehensive omnichannel understanding of shopper behavior and trends to internal departments (marketing, brand, commercialization, sales, and category management) and external retail customers.

This role will be accountable for leveraging foundational primary research, syndicated data, and consumer and macro trends and foresight to develop meaningful insights and strategic recommendations that deliver a competitive advantage for Rust-Oleum.




The Shopper Insights Manager will serve as a strong voice for brick-and-mortar and eCommerce market intelligence and shopper insights across the organization, demonstrating natural curiosity and a passion for studying shoppers, as well as effectively communicating who they are, how they behave, and why.



Responsibilities:

• Develop monthly reports that include insights and opportunities based on syndicated data and secondary data sources.


• Influence and drive business results by analyzing, interpreting, and communicating key shopper insights from various available data sources


• Educate the internal organization on appropriate applications and limitations of available sources of consumer, shopper, and customer data


• Identify business knowledge gaps, work with the in-house insights team to identify the best research methodologies, and support primary and secondary research projects across retail customer teams


• Collaborate with category management, sales, consumer insights, and marketing teams to understand current business questions and emerging priorities to develop and manage customized research that provides meaningful and actionable findings


• Communicate research findings to both internal teams and external customers that help make informed decisions on innovation, communication strategy, shopper marketing, category management program strategy and other business development initiatives


• Build reports to focus on national and retail customer-specific analysis of: Path-to-purchase, Decision Trees, Retailer Perception, etc., with a goal of customer engagement and actionable recommendations


• Manage the process for insight generation from custom research to help drive a better understanding of omnichannel shopper behavior at key retailers


• Eagerness to continuously build advocacy for the shopper insights function

• Bachelor's degree in Marketing, Consumer Research, Market Research, Quantitative Analysis, Economics, Psychology, Sociology, or related field


• A minimum of 4-5 years of experience in a category management and/or shopper insights role, or market research experience in the consumer goods or retail vertical


• Experience in at least one of the following:
  
  
  • Broad based experience leading quantitative and qualitative research, including online surveys, user/usability testing, focus groups, etc.
    
    (i.e., questionnaire design, sampling, weighting, programming), report writing and presentations
  
  
  • Relevant experience in retail/category management, retail shelf management, or shopper insights support
  
  
  • Hands on experience with a full range of syndicated and custom research sources (Household Panel, shopper studies, Circana/Nielsen/Numerator, etc)


• Ability to design and deploy research from the ground up and manage projects from inception to completion


• Ability to work with and connect multiple data sources to drive concise and actionable insights


• Thinks rationally and creatively, recognizing and testing assumptions, and moving to creative problem resolution by identifying facts, causes and issues


• Exceptional communication and effective storytelling skills - verbal, written & presentation


• Highly skilled in Microsoft Office Suite (Excel, Word and PowerPoint)

• Relevant Master's degree or MBA preferred


• Willingness to travel 10-25% of the time


• Knowledge of shopper segmentation using behavioral, demographic, and psychographic data to inform targeting strategies


• Knowledge of existing and emerging data/research suppliers


• Experience in household cleaners is highly desirable


• Experience working with consumer insight platforms