About EUA

The Energy and Utilities Alliance (EUA) represents the interests of the energy and utilities sector, providing leadership, insight, and collaboration opportunities across our specialist groups.

We are dedicated to promoting innovation, sustainability, and best practice across the industry.

As we continue to grow our influence and digital footprint, we are seeking a Brand and Digital Marketing Manager to drive our online presence, strengthen our brand identity, and support our members in achieving digital excellence.

Role Overview

The Brand and Digital Marketing Manager will be responsible for leading EUA's digital and brand strategy across all online platforms and communication channels.

This is a dynamic role for a proactive and creative professional who can balance strategic thinking with hands-on delivery - ensuring EUA remains at the forefront of digital engagement within the energy and utilities sector.

Key Responsibilities

• Develop and execute a comprehensive social media strategy to enhance brand visibility, engagement, and community growth.
• Produce, curate, and schedule content that promotes EUA initiatives, events, and policy updates.
• Monitor and report on engagement metrics to continually improve reach and impact.

• Oversee EUA and specialist group websites, including domain management, content updates, and technical maintenance.
• Ensure websites are user-friendly, accessible, and aligned with brand and SEO best practices.
• Coordinate web development projects, liaising with external agencies and internal stakeholders to deliver on time and within budget.

• Analyse website and digital campaign performance using analytics tools.
• Present insights and actionable recommendations to the CEO and Directors.

• Maintain consistent visual and verbal identity across all EUA communications.
• Support specialist groups in applying EUA brand standards effectively.
• Create and update templates, toolkits, and visual assets.

• Research and recommend emerging technologies, tools, and best practices.
• Explore opportunities for automation, improved analytics, and enhanced audience engagement.

• Provide guidance, advice, and training resources to help members improve their social media and digital communications.
• Share insights and best practices through workshops, webinars, and toolkits.

• Lead or contribute to special marketing initiatives, events, and campaigns as directed by the CEO and senior leadership team.

Person Specification

Essential Skills & Experience

• Proven experience in digital marketing, brand management, or communications (ideally in a membership body, trade association, or similar environment).
• Strong understanding of social media strategy, content creation, and analytics.
• Experience managing websites (WordPress or similar CMS), including content and technical coordination.
• Excellent written and verbal communication skills with attention to detail and tone of voice.
• Ability to interpret data and produce meaningful insights and recommendations.
• Strong project management skills and ability to manage multiple priorities.

Desirable Skills & Experience

• Experience in the energy, utilities, or sustainability sectors.
• Knowledge of SEO, Google Analytics, and digital advertising tools.
• Basic graphic design or video editing skills (e.g., Canva, Adobe Creative Suite).
• Experience working with membership organisations or stakeholder groups.

Personal Attributes

• Creative, proactive, and adaptable.
• A collaborative team player who can also work independently.
• Enthusiastic about digital innovation and continuous improvement.
• Strong commitment to EUA's values and objectives.

How to Apply

Please send your CV and a short covering letter outlining your suitability for the role.