Director of Sales and Marketing

$120,000 - $125,000

Washington, Virginia

We’re currently partnering with one of our clients in Virginia and they’re seeking an experienced Director of Sales & Marketing to lead the strategic growth of their hospitality property.

This role will oversee the development and execution of integrated sales, marketing, and communications strategies designed to strengthen brand positioning and expand global awareness among luxury travelers.

The Director will drive both proactive and reactive sales initiatives, grow transient and group business, and identify innovative opportunities to increase occupancy.

This individual will also collaborate closely with property leadership to shape overall sales strategy, build key partnerships, and support the hotel’s long-term business objectives.

Responsibilities:

• Lead strategic sales planning by developing and executing the hotel’s annual sales and marketing plan, identifying target markets, and driving strategies to increase occupancy and RevPAR.
• Oversee proactive and reactive sales efforts, building and maintaining relationships with corporate clients, travel agencies, and event planners while growing transient, group, and events business.
• Drive revenue generation and market growth by negotiating contracts, managing key accounts, analyzing market and competitor data, and identifying opportunities to increase market share.
• Direct integrated marketing and brand strategy, including PR, social media, digital marketing, and communications to strengthen brand positioning and global awareness.
• Manage the hotel’s digital presence and content strategy, overseeing social media and website.
• Collaborate cross-functionally with revenue, operations, and events teams to align sales strategies with guest experience, support high-profile events, and ensure seamless execution of group and VIP programs.

Qualifications:

• Bachelor’s degree in Business Administration, Hospitality Management, or a related field, with 5+ years of sales and marketing leadership experience, preferably within boutique or luxury hospitality environments.
• Proven track record in hospitality sales, with strong negotiation, presentation, and relationship-building skills to secure corporate, group, and leisure business.
• Strong financial and revenue management expertise, including experience with budgeting, forecasting, market analysis, and strategies to grow occupancy and RevPAR.
• Strategic and analytical mindset, with the ability to interpret complex data, identify opportunities, and translate insights into actionable sales and marketing initiatives.
• Experienced leader and collaborator, capable of motivating teams and working cross-functionally with operations, revenue management, and executive leadership.
• Proficiency in CRM and hotel systems such as Opera, Delphi, or Salesforce, with the ability to manage client pipelines and sales performance reporting.

If you are keen to discuss the details further, please apply today or send your cv to Sarah at COREcruitment dot com – nas@corecruitment.com

Due to the volume of application, we may not be able to provide feedback to all applicants.

If you haven’t heard from us within 2 weeks, please consider your application unsuccessful.

Nevertheless, feel free to reach out