Head of Sales - germany

Salary: €80.000 - €100.000

Start: ASAP

Languages: German, English and any other European languages are an advantage

Location: can be based anywhere in Germany - plenty of travel to The Netherlands, UK

I am seeking a highly connected Head of Sales – Europe to lead all commercial activity across key European markets, with a focus on large multi-brand QSR operators.

Operating as an entrepreneurial standalone commercial leader, you will open doors with major QSR groups, run pilot programmes, and convert them into long-term, multi-market agreements while shaping the company’s European go-to-market strategy.

Key Responsibilities

• Define and execute the European sales strategy for QSR, targeting major operators and franchise groups across the UK, Germany, the Netherlands, and other priority markets.
• Own the full enterprise sales cycle: prospecting, introductions, needs analysis, solution design, commercial negotiation, and contract close.
• Initiate and manage pilot programmes with large QSR groups, overseeing implementation, performance tracking, and stakeholder communication to secure large-scale rollouts.
• Build and maintain senior-level relationships with COOs, VPs Operations, Supply Chain Directors, Procurement leaders, and other key decision-makers in the QSR ecosystem.
• Develop strategic distribution and channel partnerships across Europe to extend market reach and accelerate adoption.
• Represent the company at industry events, conferences, and trade shows, positioning the brand as a trusted partner to leading QSR groups.
• Maintain a robust, transparent sales pipeline; report KPIs, forecasts, and market intelligence directly to HQ, influencing product roadmap and market strategy.

Candidate Profile

• Senior commercial leader with significant experience in or around multi-brand QSR operators or QSR-focused suppliers (food, packaging, equipment, technology, or services).
• Deep, active network within the European QSR market, with established relationships across COOs, VP Operations, Supply Chain, and Procurement at major groups.
• Proven track record of closing complex enterprise B2B deals and framework agreements, ideally across multiple markets or regions.
• Experience designing and running pilot programmes and scaling them into multi-site or multi-country contracts.
• Highly self-motivated, comfortable operating independently in a start-up or scale-up context, and confident building a market presence from scratch.
• Strong strategic thinking combined with hands-on sales execution; able to switch between C-level conversations and detailed operational follow-up.
• Fluency in English required; additional European languages (e.g.
  
  German, Dutch, French) are a strong plus.