London Sales Manager – Online Wine Wholesaler – up to £70,000

Company & Role Overview

My client is a unique business within the wine sector and is seeking a commercially driven Sales Manager to grow the company’s presence in London.

Backed by a broader global drinks group focused on operational excellence, technology and different way of buying, the business is beginning its journey into the on-trade area and wants someone to come in and establish this for them

This is a high-impact leadership role focused on driving the new arm of this business, securing listings and partnerships, strengthening customer relationship and building a a footprint in the city.

If you have a large on-trade network, are known to open doors and have a strong understanding of wine, then this is the role for you.

What the Role Offers

• Competitive salary performance-based bonus structure
• Opportunity to lead London on-trade sales strategy
• High level of ownership and autonomy
• Exposure to a premium and internationally sourced product portfolio
• Clear progression opportunities

Key Responsibilities

• Develop and execute the UK on-trade sales strategy across all avenues.
• Identify and secure new commercial partnerships and growth opportunities.
• Build and maintain strong relationships with national and regional buyers.
• Drive revenue growth, profitability, and market share performance.
• Lead commercial negotiations and manage key customer accounts.
• Use sales data, forecasting tools, and CRM systems to improve commercial performance and pipeline management.
• Collaborate cross-functionally with operations, procurement, and marketing teams to support scalable growth and customer delivery.

Ideal Candidate Profile

• Proven sales leader within FMCG and/or beers, wines & spirits.
• Strong track record of winning, managing and growing major accounts across on-trade channels
• Existing network of contacts in the desired places
• Commercially astute with strong negotiation and relationship-building skills
• Experienced in route-to-market strategy, pricing and promotions
• Confident using CRM systems, sales analytics and commercial reporting tools
• Experience scaling business into new areas.

If you are interested in having a chat about this role, please forward updated CV’s to rupert@corecruitment.com