External Sales Manager - East Midlands

External Sales Manager

Field-Based | Cable & Electrical Products

Competitive Salary + Bonus + Benefits

Are you a driven sales professional with experience in electrical distribution or cable products? We are seeking a proactive Externl Sales Manager to oversee and grow sales across the East Midlands for our industry-leading range of cable solutions.

Although the role is field-based, you will be joining a well-established and supportive team headquartered in Cheshire.

This position is ideal for a motivated individual who excels in customer engagement, new business development, and representing a respected brand within the cable and electrical sector.

Key Responsibilities

• Manage and develop an existing portfolio of accounts across the East Midlands , ensuring high levels of customer satisfaction and retention.


• Identify new business opportunities with distributors, contractors, OEMs, and project stakeholders.


• Promote the company's full cable product range, providing technical guidance and support to customers.


• Create and deliver regional sales plans aligned with company targets and growth objectives.


• Conduct regular customer visits, site meetings, and technical product presentations.


• Negotiate pricing, contract terms, and agreements in line with company policy.


• Work closely with internal departments in Cheshire—including customer service, technical, and logistics—to ensure efficient order processing and after-sales support.


• Monitor market trends, competitor activity, and regional developments, reporting insights to management.


• Attend trade shows, industry events, and networking functions.

Preferred Attributes

• Established client network within the cable or electrical industry.


• Experience selling to electrical wholesalers, contractors, or OEMs.


• Strong understanding of the UK construction and infrastructure sectors.


• Ability to support financial planning and assist with annual budget development.


• Flexible and willing to take on additional duties as required.

Qualifications & Requirements

• Proven experience in sales or account management within the cable, electrical, or industrial distribution sectors.


• Strong technical knowledge of electrical cable products and applications (highly desirable).


• Excellent communication, negotiation, and interpersonal skills.


• Self-motivated and target-driven, with the ability to work independently in the field.


• Competent with CRM systems and Microsoft Office (Excel, Outlook, PowerPoint).


• Full UK driving licence.


• Based in the East Midlands, with regular travel throughout the region.

If you are interested in this opportunity please send an updated cv over to nking@redlinegroup.Com or call 01582 878839.