Director of Sales – Luxury Hotel, York

Salary:                Negotiable

We are seeking an exceptional Director of Sales to join a prestigious luxury hotel in the heart of York.

This is a rare opportunity for a strategic, driven, and relationship-focused sales leader to shape the commercial success of one of the city’s most iconic properties.

As Director of Sales, you will be responsible for developing and executing a high-impact sales strategy that maximises revenue across all market segments.

You will lead and inspire a talented team, cultivate strong partnerships, and represent the hotel at key industry events.

This is a hands-on, commercially focused role suited to someone who thrives in a fast-paced luxury environment.

Responsibilities:

• Develop and implement strategic sales plans to achieve revenue and market-share goals
• Lead, mentor, and motivate the sales team to ensure high performance
• Manage key corporate, leisure, and MICE accounts, building long-term relationships
• Analyse market trends, competitor activity, and business performance to drive commercial decisions
• Represent the hotel at tradeshows, industry events, and client meetings
• Collaborate closely with Revenue, Marketing, and Operations teams to optimise business opportunities

Requirements

• Proven experience in a senior sales role within luxury hospitality
• Strong understanding of the UK and international luxury travel markets
• A strategic thinker with exceptional communication and relationship-building skills
• Results-driven, proactive, and confident managing high-value accounts
• A natural leader who can inspire a team and influence stakeholders at all levels