Salary: €4500 + medical insurance + car

Start: ASAP

Languages: FRENCH, ENGLISH, DUTCH

The Role:

I am looking for a senior, hands-on Director of Sales & Marketing role who will be overseeing a proactive commercial team, with a strong MICE focus and deep network in the Brussels market.

The ideal candidate is a strategic leader who is equally comfortable in the field driving sales, in front of key clients, and overseeing digital, brand, and reservations performance.

Position overview

The Director of Sales & Marketing is responsible for all sales, marketing, and commercial activities, leading a multidisciplinary team covering MICE, corporate and leisure, reservations, SEO/online performance, and graphic design/brand communication.

The role reports to the General Manager and works closely with revenue, operations, and finance to maximize total hotel revenue and brand presence in Brussels.

Key responsibilities

• Lead, coach, and develop the Sales & Marketing team (including MICE, reservations, digital/SEO, and creative), setting clear targets and ensuring high performance and accountability.
• Drive proactive sales activity with a strong focus on MICE: meetings, incentives, conferences, and events across corporate, institutional, association, and agency segments.
• Leverage an existing Brussels network to deepen relationships with key accounts, DMCs, PCOs, convention bureaus, consulates, and local partners, while actively sourcing new business.
• Own the hotel’s commercial plan, including market segmentation, key account plans, and activity calendars, in alignment with revenue management.
• Oversee all digital and SEO efforts, ensuring the hotel’s website, content, and campaigns drive qualified traffic, direct bookings, and strong online visibility.
• Coordinate graphic design and brand communication, ensuring consistent visual identity across online and offline channels, campaigns, and sales materials.
• Manage and optimize the reservations function to convert leads, maximize occupancy and rate, and ensure a smooth booking experience across direct and third‑party channels.
• Represent the property at trade shows, sales missions, networking events, and site inspections, acting as a visible commercial ambassador in the Brussels landscape.
• Monitor performance via KPIs and reports (rooms, MICE, F&B, digital), adjusting strategy and tactics quickly to capture opportunities and address gaps.

Candidate profile

• Senior sales and marketing leader with substantial hotel or hospitality experience, including proven success in MICE‑driven properties or venues.
• Demonstrable track record building and leading high‑performing commercial teams, with a proactive “hunter” sales mentality and strong closing skills.
• Excellent knowledge of the Brussels market and established relationships across key corporate, institutional, and MICE stakeholders.
• Solid understanding of SEO, digital marketing, and online distribution, plus experience overseeing creative/graphic design and brand communication.
• Strong reservations knowledge, comfortable working with PMS/CRS, channel managers, and online travel platforms.
• Strategic thinker with hands‑on attitude, excellent communication and negotiation skills, and the ability to work at speed in a competitive urban market.
• Availability to start as soon as possible and quickly take ownership of the hotel’s commercial performance.