COREcruitment

Director of sales and marketing

Salary: €100.000 - €110.000 + bonus + car

Start ; ASAP

Languages: German and English

The role:


  • Strategic commercial leadership role overseeing Sales & Marketing for two interconnected premium-brand airport hotels, responsible for topline performance across all segments and channels.
  • Leads the overall commercial strategy, ensuring the properties are competitively positioned, revenue goals are achieved, and brand visibility is maximized in key source markets.

Key responsibilities


  • Lead the Sales & Marketing department for both hotels, managing reactive and proactive sales, reservations, and marketing & communications (approx.

    25 direct reports).
  • Motivate and guide the team in day-to-day operations, taking full responsibility for achieving sales targets, revenue objectives and market share goals across both properties.
  • Develop and implement sales goals and commercial strategies aligned with the overall business strategy and positioning of the dual-brand airport hotels.
  • Evaluate and optimise distribution channels, build strong client relationships, and proactively position and market the hotels to corporate, MICE, leisure and airline-related business.
  • Manage the marketing budget, overseeing the development of campaigns, promotions and collateral that drive revenue and support property goals across rooms, meetings and F&B.
  • Collaborate with regional marketing and communications teams to implement regional and international promotions and ensure consistent brand messaging across all channels.
  • Develop and implement product and service strategies that meet or exceed brand and guest expectations while delivering strong profitability for ownership.
  • Partner closely with Revenue Management to optimise pricing, inventory, segment mix and forecasting, ensuring a data-driven approach to demand generation.
  • Represent the hotels externally at key client meetings, trade fairs, sales missions and industry events, acting as a visible ambassador for the properties.
  • Take on additional responsibilities such as Manager-on-Duty shifts as part of the hotel leadership team.
  • Report directly to the General Manager and serve as a member of the Executive Committee, contributing to overall hotel strategy and owner communication.

Profile & requirements


  • Degree in Hotel Management, Business Administration, Marketing or a related field.
  • Several years of experience in a comparable Sales & Marketing leadership role within corporate hospitality, ideally with exposure to the Frankfurt or similar airport/conference markets.
  • Proven leadership and team management skills, with experience guiding multi-disciplinary commercial teams.
  • Strong proficiency in MS Office and confident working with CRM, PMS and revenue/BI tools.
  • Goal- and results-oriented mindset, excellent relationship management skills and strong organisational talent.
  • Coaching-oriented leader who knows how to support, challenge and develop individuals within a motivated team.
  • Fluent in German and English (spoken and written); additional languages are an advantage.
  • Communicative personality with positive energy, strong professional presence and a passion for sales, marketing and hospitality



  • Start: ASAP
  • Duration: Permanent
  • Rate: €100k - 110k per year + Bonus + car
  • Location: Frankfurt, Hessen, Germany
  • Type: Permanent
  • Industry: Catering
  • Recruiter: COREcruitment
  • Tel: +31202620088
  • Email: to view click here
  • Reference: EP999954322
  • Posted: 2026-01-07 15:38:36 -

  • View all Jobs from COREcruitment


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