Director of sales and marketing
Salary: €100.000 - €110.000 + bonus + car
Start ; ASAP
Languages: German and English
The role:
- Strategic commercial leadership role overseeing Sales & Marketing for two interconnected premium-brand airport hotels, responsible for topline performance across all segments and channels.
- Leads the overall commercial strategy, ensuring the properties are competitively positioned, revenue goals are achieved, and brand visibility is maximized in key source markets.
Key responsibilities
- Lead the Sales & Marketing department for both hotels, managing reactive and proactive sales, reservations, and marketing & communications (approx.
25 direct reports). - Motivate and guide the team in day-to-day operations, taking full responsibility for achieving sales targets, revenue objectives and market share goals across both properties.
- Develop and implement sales goals and commercial strategies aligned with the overall business strategy and positioning of the dual-brand airport hotels.
- Evaluate and optimise distribution channels, build strong client relationships, and proactively position and market the hotels to corporate, MICE, leisure and airline-related business.
- Manage the marketing budget, overseeing the development of campaigns, promotions and collateral that drive revenue and support property goals across rooms, meetings and F&B.
- Collaborate with regional marketing and communications teams to implement regional and international promotions and ensure consistent brand messaging across all channels.
- Develop and implement product and service strategies that meet or exceed brand and guest expectations while delivering strong profitability for ownership.
- Partner closely with Revenue Management to optimise pricing, inventory, segment mix and forecasting, ensuring a data-driven approach to demand generation.
- Represent the hotels externally at key client meetings, trade fairs, sales missions and industry events, acting as a visible ambassador for the properties.
- Take on additional responsibilities such as Manager-on-Duty shifts as part of the hotel leadership team.
- Report directly to the General Manager and serve as a member of the Executive Committee, contributing to overall hotel strategy and owner communication.
Profile & requirements
- Degree in Hotel Management, Business Administration, Marketing or a related field.
- Several years of experience in a comparable Sales & Marketing leadership role within corporate hospitality, ideally with exposure to the Frankfurt or similar airport/conference markets.
- Proven leadership and team management skills, with experience guiding multi-disciplinary commercial teams.
- Strong proficiency in MS Office and confident working with CRM, PMS and revenue/BI tools.
- Goal- and results-oriented mindset, excellent relationship management skills and strong organisational talent.
- Coaching-oriented leader who knows how to support, challenge and develop individuals within a motivated team.
- Fluent in German and English (spoken and written); additional languages are an advantage.
- Communicative personality with positive energy, strong professional presence and a passion for sales, marketing and hospitality
- Start: ASAP
- Duration: Permanent
- Rate: €100k - 110k per year + Bonus + car
- Location: Frankfurt, Hessen, Germany
- Type: Permanent
- Industry: Catering
- Recruiter: COREcruitment
- Tel: +31202620088
- Email: to view click here
- Reference: EP999954322
- Posted: 2026-01-07 15:38:36 -
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