Senior Go-To-Market Marketer - Day Rate Contract

The Company

Our client is a dynamic fintech business revolutionising retail investment access.

Known for their innovative app-based platform and commitment to democratising trading opportunities for Australian retail investors, they're experiencing strong growth and positioning themselves as a key challenger in the digital investment space.

The Opportunity

An exciting 3-month day rate contract opportunity has arisen for an experienced Go-to-Market Contractor to lead the launch of a major new direct trading capability.

This is a high-impact, hands-on role where you'll drive both the strategy and execution of bringing direct trade functionality (US and ASX markets) to market, a cornerstone initiative for the business this year.

You'll work closely with the Product and Executive teams in a fast-paced environment with a clear end-November launch target.

This is a genuine greenfield project where your initiative, problem-solving, and self-direction will directly shape a critical business milestone.

Key Accountabilities

• Develop and execute a comprehensive go-to-market strategy for the direct trading launch, including market positioning, competitive differentiation, and customer acquisition approach


• Drive hands-on delivery of the GTM plan, working independently to identify requirements, remove blockers, and execute across product, data, and customer channels


• Conduct thorough fact-finding and market research to understand customer needs, competitive landscape, and regulatory requirements for direct trading


• Collaborate with internal Product, Data, and Executive teams to align the GTM strategy with platform capabilities and broader business objectives


• Create compelling messaging, positioning, and launch communication materials that resonate with and attract target customers


• Establish KPIs and success metrics for the launch, tracking performance and iterating strategy based on market response

Ideal Experience

• Proven experience developing and executing go-to-market strategies for financial service investment products in fast-moving environments


• Strong track record of hands-on delivery in greenfield or dynamic settings where you've independently solved problems and driven execution


• Deep understanding of the retail investment and direct trading landscape, including competitor positioning, market structure, and customer acquisition drivers


• Excellent stakeholder management and cross-functional collaboration skills, with the ability to work effectively with product, operations, and executive teams


• Strong communication and influence skills, with the ability to present recommendations and build alignment across diverse teams

Why Apply

• Lead a high-priority strategic initiative at a critical moment for the business, with direct influence on competitive positioning and customer experience


• Genuinely greenfield project with complete autonomy to shape strategy and drive hands-on execution with no existing playbooks to constrain your approach


• Immediate start available with a fast-track interview process, allowing you to make an impact at a pivotal launch moment

To have a confidential chat, please contact Ryan at rclarke@parityconsulting.com.au

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