Search & Performance Lead - 12 Month FTC

THE COMPANY

Our client is a trusted industry super fund committed to delivering exceptional member outcomes through innovation and strategic growth.

They're investing in their digital capabilities and search presence as a core pillar of their acquisition and engagement strategy.

THE OPPORTUNITY

An exciting opportunity for a 12 month FTC contract with potential to go permanent has emerged for a Search & Performance Lead to join their Marketing team and build out a unified search capability across SEO, GEO and SEM.

You'll own the end-to-end search strategy, drive high-intent member acquisition, and lower cost-per-result through data-driven optimisation and experimentation.

This is a hands-on strategic role where you'll partner with cross-functional teams, guide external agency partners, and shape how the fund shows up across traditional search engines and AI-driven discovery platforms.

Our client is based in Melbourne but would consider strong Sydney based candidates.

KEY ACCOUNTABILITIES

• Build and own the end-to-end search strategy across SEO, GEO and SEM, translating commercial priorities into channel roadmaps and prioritised backlogs


• Lead the monthly optimisation cadence (plan, test, learn, scale) and champion a culture of experimentation and continuous improvement


• Own technical, on-page and off-page SEO, plus define the GEO framework to increase visibility across AI Overviews and LLM platforms


• Guide and direct media agency partners on SEM execution across Google and Microsoft, holding them accountable for performance, governance and quality standards


• Develop and maintain search analytics frameworks, KPIs, guardrails and attribution models using GSC, GA4, SEMrush and other tools


• Build cross-functional working groups across Content, Digital, Compliance and Data; create playbooks and run training to upskill stakeholders

IDEAL EXPERIENCE

• Hands-on experience developing and optimising SEO and SEM strategies that drive commercial results, ideally within regulated industries like superannuation, financial services or banking


• Strong technical SEO knowledge including structured data, schema, entity building, E-E-A-T, and Core Web Vitals, plus familiarity with AI-driven search environments


• Proven experience guiding and holding agency partners accountable for SEM performance, governance and quality across bidding strategy, ad relevance and Quality Score optimisation


• Experience working with cross-functional teams in complex, compliance-sensitive environments where landing page optimisation and messaging accuracy are non-negotiable

WHY APPLY

• Lead the evolution of search strategy at a purpose-driven super fund that prioritises member outcomes and invests in digital capability


• Own a high-impact channel with direct influence on acquisition efficiency, member engagement, and organisational commercial goals


• Work in a collaborative environment where your insights drive decisions across Marketing, Brand, Product and Compliance teams

To have a confidential chat, please contact Ryan Clarke at rclarke@parityconsulting.com.au

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