CRM Marketing Manager

We have an exciting new opportunity for a CRM Marketing Manager to be joining an established and highly successful company in Banbury on a full time, permanent basis.

This position will be responsible for leading the customer relationship management efforts, focusing on developing and executing retention-based marketing campaigns.

You will be managing the Microsoft Dynamics CRM, and driving customer engagement and retention.

As CRM Marketing Manager, you will be responsible for:

Strategic Leadership:

• Developing and implementing CRM strategies aimed at enhancing customer retention and engagement


• Defining and managing the CRM roadmap to align with business objectives and growth targets


• Leading the development of customer segmentation and targeting strategies to optimise marketing efforts

CRM Management:

• Overseeing the administration and enhancement of the Microsoft Dynamics CRM system


• Ensuring the CRM system is utilised effectively across the organisation, providing training and support where necessary


• Collaborating with IT and external vendors to troubleshoot and resolve CRM-related issues and to integrate new functionalities

• Retention-Based Marketing Campaigns:




• Designing and executing multi-channel retention marketing campaigns aimed at professional customers


• Using data-driven insights to create personalised marketing initiatives that drive customer loyalty and increase retention rates


• Monitoring and analysing campaign performance, providing detailed reports and actionable recommendations

Database Management:

• Managing and maintaining the customer database to ensure data quality, accuracy, and completeness


• Implementing best practices for data management and ensure compliance with GDPR and other relevant regulations


• Developing data enrichment strategies to enhance customer profiles and improve marketing effectiveness

Cross-Functional Collaboration:

• Working closely with the sales, product, and customer service teams to ensure a cohesive approach to customer relationship management


• Partnering with the Digital Marketing team to integrate CRM data with digital marketing platforms and strategies


• Collaborating with global and regional teams to align CRM initiatives with broader company goals

Performance Tracking and Reporting:

• Establishing KPIs and metrics to measure the success of CRM and retention marketing initiatives


• Providing regular performance reports and insights to senior management


• Continuously identify opportunities for improvement and innovation within the CRM and database marketing functions.

As CRM Marketing Manager you must be/ have:

• Degree in Marketing / Business Administration / IT or related field


• Proficient in CRM tools and systems with an understanding of CRM data structures


• Proven experience in CRM management and database marketing with a focus on retention


• Experience in reporting and integration on Microsoft Dynamics CRM


• Experience in leadership and project management


• Strong analytical skills


• Able to interpret complex data sets and translate them into actionable insights


• Strong communication and interpersonal skills


• Innovative thinker with customer centric mindset

What's in it for you?

This is a great opportunity to join a market leader, who offers a collaborative culture.

The salary is up to £65,000 DOE, plus car allowance, enhanced bonus plan and Private Medical Insurance.

The hours are 37.5 hour per week, Monday - Friday, with hybrid working available.

You will also receive 26 days holidays plus bank holidays, study support, critical illness cover, sick pay, staff discounts and plenty of social events.