Field Sales Manager – Leading Northern Brewery – Leeds – Up to £50,000 plus bonus  

My client is one of the leading breweries in the North having been established for over 15 years.

This brand has a range of iconic products, an established following and a strong understanding of their customer.

Their dedication to brewing and product is second to none!  

We are currently looking for a Field Sales Manager to join this  growing team.

This Field Sales Manager will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the free trade.

This Field Sales Manager will need to forecast and budget accordingly whilst ensuring productivity amongst a team of 6, along with developing relationships across key free trade accounts.

 

The ideal Field Sales Manager will have a strong background in trade and a proven track record in leadership.

 

What’s on Offer:

• Competitive salary and benefits package.
• Opportunity to work with a well-established and respected brewery brand.
• A leadership role with real influence over the direction of the business in the region.

Field Sales Manager responsibilities include:

• Lead, coach, and develop a team of 6 sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
• Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
• Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
• Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
• Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
• Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
• Identify and win new business opportunities, targeting high-value prospects to increase market share.
• Analyse sales performance and market data to adjust strategy and respond to emerging trends.
• Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

The Ideal Field Sales Manager:

• Strong track record in sales leadership within the brewery, drinks, or FMCG sector, ideally with free trade expertise.
• Demonstrable success in delivering commercial growth through both account management and new business acquisition.
• Confident negotiator with experience managing P&L responsibility for a region or business unit.
• Deep understanding of sales performance metrics and the ability to translate insights into actions.
• Experience developing teams to exceed targets and achieve commercial objectives.
• Well-connected in the on-trade sector across the North of England, with an ability to leverage industry relationships.

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

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