Salary: €75.000 - €80.000 + car + bonus and much more

Start: ASAP

Languages: Flemish, English

Location: Blankenberge

My client is looking for a General Manager who can lead the day-to-day operations and strategic development of a major attraction park located in Blankenberge.

This dynamic leadership role requires a commercially minded, people-oriented professional with the ability to inspire teams, drive guest satisfaction, and maintain strong external relations.

The ideal candidate combines operational excellence with hands-on leadership, marketing insight, and a deep understanding of guest experience.

Key Responsibilities

• Provide strong leadership and guidance to department heads and frontline teams, ensuring operational efficiency and a motivating work environment.
• Oversee all park operations including safety, maintenance, guest services, retail, and F&B, ensuring compliance with health & safety and operational governance standards.
• Develop, implement, and monitor strategic business plans aimed at driving profitability, attendance, and brand positioning.
• Act as spokesperson and official representative of the park, liaising with media, local authorities, tourism partners, and other external stakeholders.
• Collaborate with marketing teams to design and execute promotional campaigns, seasonal events, and brand initiatives to enhance visibility and guest engagement.
• Champion continuous improvement and innovative guest experience strategies to strengthen visitor satisfaction and loyalty.
• Manage budgets, financial performance, and resource allocation in line with commercial goals and group standards.
• Ensure effective communication, coaching, and professional development across all operational levels.

Candidate Profile

• Proven leadership experience in a comparable role within the attractions, hospitality, tourism, or leisure industry.
• Strong interpersonal and communication skills, with professional presentation and media confidence.
• Demonstrated experience in marketing collaboration, campaign development, and service innovation.
• Solid operational understanding of health & safety regulations, guest service standards, and facility management.
• Strategic thinker with a commercial mindset, analytical capability, and sound decision-making under pressure.
• Empathetic leader who provides structure, motivation, and clear direction to multidisciplinary teams.