Regional Sales Manager – Global Spirits Brand – North / Scotland – Up to £50,000 plus bonus  

My client is one of the leading Spirits brands in the world right now.

They have an exceptional product range, fantastic penetration in both the on & off trade and pretty much stocked everywhere you can think of!

We are currently looking for a Regional Sales Manager to join this energetic team.

This Regional Sales Manager will ultimately be responsible for leading a team to achieve growth within their sales area and drive the sales strategy across the free trade.

Regional Sales Manager will need to forecast and budget accordingly whilst ensuring productivity amongst a team of up to 10, along with developing relationships across key free trade accounts.

 

The ideal Regional Sales Manager will have a strong background in trade and a proven track record in leadership.

Ideally based in Glasgow, Edinburgh, Newcastle or Leeds.

What’s on Offer:

• Competitive salary and benefits package.
• Opportunity to work with a well-established and global spirits business.
• A leadership role with real influence over the direction of the business in the region.

Regional Sales Manager responsibilities include:

• Lead, coach, and develop a team of  up to 10 sales professionals, setting clear targets and ensuring consistent delivery against KPIs.
• Design and implement the commercial sales strategy for the region, aligning with national business objectives and maximising market penetration.
• Drive growth in the free trade sector, managing and expanding relationships with pubs, bars, and independent venues.
• Oversee a portfolio of key accounts, ensuring strong commercial performance, contract compliance, and opportunities for upselling and cross-selling.
• Negotiate pricing, volume commitments, and promotional activity to maximise margin and profitability.
• Build and manage route-to-market partnerships, ensuring efficient distribution, competitive pricing, and strong customer support.
• Identify and win new business opportunities, targeting high-value prospects to increase market share.
• Analyse sales performance and market data to adjust strategy and respond to emerging trends.
• Collaborate with marketing to deliver impactful regional activations and brand-led events to support sales objectives.

The Ideal Regional Sales Manager:

• Strong track record in sales and leadership within the Drinks FMCG sector.
• Demonstrable success in delivering commercial growth through both account management and new business acquisition.
• Confident negotiator with experience managing P&L responsibility for a region or business unit.
• Deep understanding of sales performance metrics and the ability to translate insights into actions.
• Experience developing teams to exceed targets and achieve commercial objectives.
• Well-connected in the on-trade sector across the North of England, with an ability to leverage industry relationships.

If you are interested in having a chat about this role, please forward updated CV’s to Mark@corecruitment.com

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