HEAD OF DIGITAL MARKETING - RESTAURANT GROUP

London

£70,000-£80,000

We’re working with a fast growing modern multi-restaurant hospitality group in London, looking for a dynamic Head of Digital Marketing to lead their digital growth strategy and elevate their brand presence across multiple venues.

This is an exciting opportunity to shape how guests discover, engage with, and book experiences across a portfolio of vibrant restaurants.

This role will own the digital marketing strategy across all online channels, driving brand awareness, engagement, and revenue through innovative, data-led campaigns.

You will be responsible for building standout digital experiences that attract new guests and keep loyal customers coming back.

Key Responsibilities:

• Develop and execute a multi-channel digital marketing strategy across all restaurant brands
• Lead CRM, email, SEO, PPC, and social media performance
• Manage and optimise digital marketing budgets and campaign spend
• Drive online bookings, customer acquisition, and conversion optimisation
• Design and implement UK and international digital strategies to support growth
• Monitor analytics, reporting, and performance using tools such as Google Analytics
• Continuously test and innovate new platforms, trends, and digital opportunities
• Improve user journeys, landing pages, and digital funnels to maximise ROI

Experience:

• 5+ years experience in digital marketing within hospitality, retail, lifestyle or similar fast paced industries
• Strong background in SEO, SEM, CRM, email marketing, and social media
• Proven experience driving eCommerce performance and digital revenue growth
• Confident working with analytics tools and performance data
• Commercially minded with a strategic and hands on approach
• Passion for hospitality and creating exceptional guest journeys (multi-site experience desirable)