Head of Marketing - London - £70,000-£75,000

The Role:

An exciting opportunity has arisen for an ambitious Head of Marketing to join a dynamic and growing hospitality group.

This role is perfect for someone with strong communication, digital, and social media skills who is eager to represent a luxury brand, enhance brand awareness, and grow a loyal customer base.

As the Head of Marketing, you will be responsible for overseeing the day-to-day marketing activities and communications for the business.

Your focus will be on maintaining the company's brand image and ensuring its positive reputation in the marketplace.

This position requires a strategic thinker who can manage digital channels, execute marketing campaigns, and collaborate with third-party vendors to deliver engaging and relevant content across multiple platforms.

Key Responsibilities:

• Work with the marketing team and third-party agencies to create and coordinate digital content aligned with the overall strategy.
• Conduct regular market research and analysis of key markets.
• Evaluate the effectiveness of digital marketing platforms through data analysis.
• Develop a quarterly digital content plan and maintain an up-to-date guest database and CRM.
• Manage budgeting and forecasting for marketing and PR spend, with a focus on ROI.
• Liaise with agencies, media, and marketing platforms to ensure effective execution.
• Update the website with optimized content and manage social media with third-party support.
• Oversee all social media and PR activities, curating daily content for platforms like Instagram and Facebook.

Required Skills:

• A tertiary qualification in marketing and business.
• Solid grounding in brand marketing and strategic planning.
• Thorough knowledge of digital marketing.
• Ability to work under tight deadlines and manage budgets effectively.
• Experience in luxury marketing, particularly within high-quality food and beverage operations, and in-depth hospitality knowledge.