Assistant Director of Sales

COREcruitment Ltd  Munich, Bavaria, Germany (On-site)

Salary: negotiable

Start: ASAP

Languages: German and English

I am seeking a German-speaking Assistant Director of Sales with proven experience in the luxury hotel sector to support and drive our commercial strategy.

Reporting to the Director of Sales & Marketing, this role focuses on proactively developing the DACH markets, strengthening key client relationships, and maximising revenue across all segments.

Key Responsibilities

• Support the Director of Sales & Marketing in developing and executing the hotel’s sales strategy with a strong focus on the DACH region (Germany, Austria, Switzerland).
• Manage and grow a portfolio of key accounts across corporate, leisure and MICE segments, ensuring regular sales calls, site inspections, and relationship-building activities.
• Proactively identify and convert new business opportunities in DACH markets, including corporate negotiated accounts, consortia, agencies, and event organisers.
• Prepare tailor-made proposals, contracts, and presentations, ensuring alignment with brand and revenue guidelines.
• Monitor production, booking pace, and market trends in the DACH region and provide regular reports, forecasts, and sales insights to the DOSM and Revenue teams.
• Represent the hotel at trade fairs, roadshows, client events and familiarisation trips in core DACH feeder markets.
• Coordinate closely with Revenue Management and Reservations to optimise rate strategies, availability, and distribution for DACH segments.
• Support, coach and mentor members of the sales team, contributing to a high-performance, results-driven culture.

Profile

• Minimum 3–5 years of experience in hotel sales, including at least 2 years in a luxury or upscale hotel environment.
• Solid knowledge of DACH commercial markets, including key corporate hubs, MICE destinations, and main distribution partners.
• Proven track record in acquiring, developing and retaining accounts in the DACH region.
• Native or fluent German speaker, with excellent written and spoken English; additional languages are an asset.
• Strong negotiation, presentation and relationship-building skills, with a confident, polished manner suited to luxury clientele and high-level corporate contacts.
• Highly organised, results-oriented and analytical, able to manage pipelines, priorities and deadlines in a fast-paced commercial environment.
• Familiarity with hotel CRM and sales tools (RFP platforms, PMS/CRS, reporting tools) and a good understanding of revenue management principles