Head of Marketing & PR

London

Executive Leadership Opportunity

Luxury Hospitality

Are you a strategic marketing leader with a passion for luxury hospitality? We're recruiting for an exceptional Head of Marketing & PR to lead the marketing, communications and brand strategy for a prestigious portfolio of luxury and lifestyle hotels.

This is a high profile leadership position where you will shape the marketing vision across a diverse collection of premium properties, driving brand awareness, guest acquisition, commercial growth and reputation management.

Working as part of the senior leadership team, you will collaborate closely with Operations, Revenue Management, Sales and Commercial teams to deliver impactful marketing strategies that support business performance and long term growth.

The Opportunity:

As Head of Marketing & PR, you will oversee the full marketing function, leading talented teams across brand, digital marketing, PR, social media, creative, content, communications and strategic partnerships.

You will be responsible for developing integrated marketing campaigns, strengthening brand positioning, increasing direct bookings and ensuring every customer touchpoint reflects a premium guest experience.

This is an outstanding opportunity for an experienced hospitality marketing leader looking to make a significant commercial impact within a growing luxury hotel portfolio.

Key Responsibilities:

• Develop and implement the overall marketing and communications strategy across a multi-brand hotel portfolio.
• Drive brand awareness, market positioning and revenue growth through integrated marketing campaigns.
• Lead all PR, corporate communications and media relations activity, protecting and enhancing brand reputation.
• Oversee digital marketing including website strategy, SEO, PPC, paid media, CRM and email marketing.
• Deliver engaging content strategies across social media and digital platforms, including influencer partnerships.
• Lead brand development, hotel launches and repositioning projects.
• Identify and develop strategic commercial partnerships that enhance brand visibility and generate revenue opportunities.
• Ensure brand consistency across all online and offline customer touchpoints.
• Work closely with commercial teams to support occupancy, direct bookings and promotional campaigns.
• Monitor marketing performance, customer insights and market trends to optimise return on investment.
• Manage marketing budgets and agency relationships.
• Champion sustainability, ESG and responsible business initiatives through effective internal and external communications.
• Partner with HR and senior stakeholders to strengthen employer branding and employee engagement.
• Lead, mentor and develop a high performing marketing and communications team.

Experience:

• 8-10+ years marketing and communications experience, including several years in a senior leadership role
• A proven track record of leading marketing strategy across multi-site or multi-brand hospitality businesses
• Strong expertise across brand marketing, PR, digital marketing, CRM, social media and customer acquisition
• Experience driving revenue growth through integrated marketing campaigns and performance-led marketing
• Excellent understanding of luxury brand positioning and guest engagement
• Strong commercial, analytical and budget management skills
• Experience managing agencies, external partners and cross-functional stakeholder relationships
• Outstanding leadership skills with the ability to inspire, develop and motivate high-performing teams
• Experience working within branded or franchised hotel environments would be advantageous

This is a rare opportunity to take ownership of the marketing strategy for an established luxury hospitality portfolio, influencing business growth at executive level while leading an ambitious and talented team.

You will enjoy a collaborative culture, significant autonomy, and the chance to shape the future of a respected collection of premium hotels.