Wholesale Channel Manager – Exciting High Growth F&B Business – London - £Negotiable

My client is an exciting high growth F&B Business.

They are currently looking for a Wholesale & Convenience Channel Manager to join their team.

The successful Wholesale & Convenience Channel Manager will be responsible for leading the development and execution of the wholesale and convenience channel strategy, driving revenue, distribution, market penetration and profitable growth.

This is the perfect opportunity for an entrepreneurial, results-driven commercial professional who understands how to unlock growth across the UK wholesale and convenience landscape and wants to make a real impact within an ambitious, high-growth business.

Responsibilities include:

• Develop and execute a clear commercial strategy for wholesale and convenience, identifying opportunities to accelerate sales, expand distribution and increase market share.
• Identify, target and secure new customers across the wholesale and convenience landscape, opening up new routes to market and building a strong pipeline of opportunities.
• Develop and grow relationships with key wholesale customers, convenience retailers, independent operators and distributors, maximising sales opportunities and customer profitability.
• Build relationships with cash & carry operators, delivered wholesalers and regional distributors to improve product availability, penetration and rate of sale.
• Drive growth across independent convenience stores, symbol groups, forecourts and other relevant convenience retail accounts.
• Increase numeric distribution, improve product listings and maximise availability across priority customers and routes to market.
• Lead customer negotiations, pricing discussions, promotional planning and trading agreements, balancing sales growth with margin delivery.
• Own channel budgets, sales forecasts and KPIs, monitoring performance against targets and implementing plans to address opportunities and gaps.
• Work with customers and internal marketing teams to develop effective promotional activity, improve product visibility and drive sell-through.
• Monitor competitor activity, consumer trends and customer strategies to identify opportunities for growth and strengthen the business's competitive position.
• Work closely with marketing, operations and supply chain teams to ensure customer requirements are met and the business is equipped to support continued expansion.

The Ideal Wholesale & Convenience Channel Manager Candidate:

• Proven experience in a Wholesale & Convenience Channel Manager, National Account Manager, Business Development Manager or similar commercial role.
• A strong understanding of the UK wholesale and convenience landscape, including cash & carry, delivered wholesale, independent retail and symbol groups.
  
  Experience managing Bidfood, Brakes or Booker accounts is essential.
• A demonstrable track record of winning new business, securing listings and growing customer accounts.
• Experience developing and executing channel plans that deliver measurable revenue, distribution and market share growth.
• Strong commercial acumen, with a clear understanding of pricing, promotional investment, margins and profitability.
• Excellent negotiation and relationship-building skills, with the confidence to engage customers at all levels.
• An entrepreneurial mindset, with the ability to identify opportunities and turn them into tangible commercial results.
• A hands-on, self-motivated approach and the ability to thrive in a fast-paced, evolving business.
• Strong analytical skills and the ability to use sales data, market insight and customer performance to inform decisions.

If you are keen to discuss the details further, please apply today or send your cv to Mikey at COREcruitment dot com / mikey@corecruitment.com