Marketing/Business Development Manager

A Marketing/Business Development Manager is required for an established structural steel company in North Yorkshire.

Salary Package: £40,000
Main Duties:

• Define and deliver marketing initiatives that generate new sales and develop opportunities with existing clients.


• Work closely with the key account and Contract Director to grow our account-based marketing (ABM) capability.


• Conduct research, understand ecosystems, and expand relationships to ensure our company is front-of-mind for new contracts.


• Maintain regular, relevant, and timely contact with existing and prospective clients, including developers, project managers, architects, engineers, surveyors, and supply chain managers.


• Deliver leads, opportunities, and meetings with clients and prospects for the senior management team.


• Identify the most active workstreams (locally and nationally) and target accordingly - hospitals, schools, warehousing, power, green energy, etc.


• Manage the Pre Qualification Questionnaire process within the business.


• Collaborate with Key Account Managers on campaign plans to drive measurable demand for our services.


• Execute campaign activity across multiple channels using all available marketing tools and technology (CRM, CMS, virtual event software, automation and sales enablement platforms).


• Ensure adherence to brand guidelines, house style, and tone of voice.


• Participate in regular team meetings to ensure alignment.


• Share best practice insight with the sales team and estimators as relevant.


• Plan and deliver events for customers and prospects - factory visits, entertainment, conferences, webinars, etc.


• Attend management meetings and contribute to the strategy for Marketing and Business Development.


• Attend networking events.


• Manage NOF Partnership.

Qualifications:

• A committed and confident salesperson.


• Strong team player with the ability to build effective relationships quickly.


• Intelligent, insightful, and credible.


• Energetic, enthusiastic, and creative.


• Consistent, with a keen eye for detail and the ability to keep it simple.


• Ability to take initiative without being asked; take pride and personal ownership of success.


• Persuasive and adaptable, with good judgment and decision-making abilities.


• Well-organized, with good prioritization skills.


• A marketing and sales enthusiast with a desire to stay on top of current marketing trends.


• Ambitious and eager to learn new skills.

Please apply with your most up-to-date CV, and you will be contacted.