COREcruitment

Director of marketing

Job Title: Director of Marketing
Location: Lisbon, Portugal
Salary: €Negotiable

We are seeking an experienced and strategic Marketing Director to lead the marketing efforts for a dynamic and growing hospitality brand.

This role is responsible for developing and executing innovative marketing strategies that drive brand awareness, increase direct bookings, and enhance guest engagement across a diverse portfolio of the group.

The ideal candidate is a creative thinker with a data-driven approach, capable of managing multi-channel marketing campaigns, overseeing brand positioning, and leveraging digital marketing to attract a global audience.

Key Responsibilities

  • Develop and implement a comprehensive marketing strategy aligned with business goals to maximize brand visibility and revenue.
  • Lead digital marketing efforts, including SEO, SEM, social media, and email marketing, to drive website traffic and direct bookings.
  • Manage content strategy and brand storytelling across all platforms, ensuring consistency in messaging and visual identity.
  • Oversee partnerships and collaborations with travel influencers, media outlets, and key industry players to strengthen brand presence.
  • Analyze market trends and guest insights to optimize marketing campaigns and identify new opportunities for growth.
  • Work closely with the sales and operations teams to create targeted promotions and experiences that enhance guest satisfaction and retention.
  • Monitor and report on marketing performance, providing data-driven insights and recommendations for continuous improvement.
  • Manage the marketing budget efficiently, ensuring high ROI on all campaigns and initiatives.

Qualifications & Experience

  • 5+ years of experience in marketing leadership roles, preferably in the hospitality, travel, or lifestyle sectors.
  • Proven track record in digital marketing, social media management, and brand strategy.
  • Strong understanding of SEO, paid advertising, CRM, and performance analytics.
  • Experience in public relations, influencer marketing, and content creation is a plus.
  • Ability to work in a fast-paced, entrepreneurial environment, with a hands-on approach to execution.
  • Excellent communication and leadership skills, with the ability to manage teams and external partners.
  • Fluency in English and Portuguese required

Why Join Us?

  • Be part of an exciting and growing hospitality brand that embraces innovation and creativity.
  • Work in a collaborative and entrepreneurial environment with opportunities for career growth.
  • Shape the marketing strategy of a unique travel-focused company, making a direct impact on brand success.

Job Title: Director of Marketing
Location: Lisbon, Portugal
Salary: €Negotiable

If you would like to have more information about the role, please apply or send your cv to maria@corecruitment.com

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